Passenger Marketing Manager

hace 1 semana

Ciudad de México DiDi Global A tiempo completo

Company Overview:
DiDi Global Inc. is the world’s leading mobility technology platform. It offers a wide range of app-based services across markets including Asia-Pacific, Latin America and Africa, including ride hailing, taxi hailing, chauffeur, hitch and other forms of shared mobility as well as auto solutions, food delivery, intra-city freight, and financial services.

DiDi provides car owners, drivers, and delivery partners with flexible work and income opportunities. It is committed to collaborating with policymakers, the taxi industry, the automobile industry and the communities to solve the world’s transportation, environmental and employment challenges through the use of AI technology and localized smart transportation innovations. DiDi strives to create better life experiences and greater social value, by building a safe, inclusive and sustainable transportation and local services ecosystem for cities of the future.

Team Overview:
We are looking for a creative and innovative marketer with the ability to think through consumer experiences and user journeys to create and execute a holistic marketing strategy. Someone who is capable of creating strategic frameworks while ensuring a thorough planning and execution.

This person must be comfortable working independently in a fast growing and rapidly changing environment, sorting through ambiguously defined problems, and identifying market challenges and opportunities to support our objectives. In this role you will be reporting to the Passenger Marketing Lead.

Role Responsibilities:
What will you be doing?
- Brand Campaign Development & Execution: conduct research (as needed), shape consumer insights, brief creative/media partners, craft comms plan, and establish robust measurement plans. Responsible for driving brand awareness and perception of OKRs.
- Brand campaigns paid media execution and optimization on ATL, digital and multi-screen platforms
- Identify uniquely local and culturally relevant marketing opportunities aligned with business priorities, focused on creating sales activation strategies, looking for incremental revenue.
- Develop integrated communication frameworks looking to increase frequency, leveraging consumer occasions and category entry points.
- Launch new cities, products or product features on 360° campaigns and manage them end-to-end.
- Develop own and operated channels strategy from planning to reporting.

Role Qualifications:

- Have +5-6 years of experience in Integrated Marketing Communication;
- Experience leading strategic integrated marketing campaigns, research/insights, brand strategy, equity positioning, channel & comms planning, and campaign measurement & reporting
- Proven experience launching and optimizing integrated marketing Brand ATL campaigns. Full understanding of integrated planning, able to drive a full funnel approach
- Able to optimize paid media campaigns at a channel level on a fast paced scenario
- ** Business Acumen**:fully understand the role of marketing communication on driving sales and revenue growth. Proven experience on launching sales activation campaigns with uplift on key business metrics
- ** Critical Thinking**:skillfully analyze problems using brand models or tools, generate a structured approach to solve problems, and identify patterns from practice
- Able to solve complex issues within the functional area supported by data and consumer insights
- ** Creative**:able to generate innovative approaches to address problems
- ** Consumer centric**: able to lead campaign research identifying consumer and market insights
- ** Bias for action**: with a relentless focus on results
- ** Passion for high performance**: A track record of being an energetic & optimistic team member with a collaborative spirit and the ability to influence and unify cross-functional teams, peers, and leaders
- Fluent in English and Spanish is mandatory

EEO Statement:
**You'll love working at DiDi because**
- We create customer value - We strive to always create valuable experiences for our users in everything we do. Our focus is to always innovate new experiences that are safe, pleasant, and efficient.
- We are data-driven - We are strong believers in making informed decisions, that’s why we are data-driven. We can better navigate the business landscape strategically by analyzing valuable metrics.
- We believe in Win-win Collaboration - Success is a team sport. When we work to help our partners and colleagues win, we win, too. While keeping everyone's best interest at heart, we communicate with candor and execute with excellence in all we do.
- We believe in integrity - Integrity is at the very core of our business. We are people who always want to do the right thing. Our intentions are sincere, we speak our minds and listen to each other.
- We always strive to do better. That means venturing beyond our comfort zones, learning from our mistakes, and helping each other grow.
- We believe in Diversity and Inclu

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