B2b Marketing Manager, Latam

hace 7 meses

Ciudad de México YouGov A tiempo completo

Descripción de la empresa

YouGov is an international research data and analytics group.

We help the world’s most recognised brands, media owners and agencies to plan, activate and track better marketing activities. As pioneers of online market research, we have been building an ever-growing source of consumer data for the past twenty years. Creating the richest and most complete understanding of your customers’ complex lives. We call it living data.

We are driven by a set of shared values. We are fast, fearless and innovative. We work diligently to get it right. We are guided by accuracy, ethics and proven methodologies. We respect and trust each other, and bring these values into everything that we do. Unlike our competitors, we understand how opinions and trends change from day-to-day, week-to-week and year-to-year.

That’s why we have built a platform that gets you right to the source for reliable, accurate data that reflects the reality of a complicated world. Imagine if you could know what 24 million+ people in over 55 markets were thinking now? Or last week? And do so again and again? That’s why we’re different.

Rather than commissioned research that’s already out-of-date by the time it reaches someone’s inbox, our data is alive. So, no matter how quickly things change, our clients are always in the know.

YouGov. Living Consumer Intelligence.

**The Culture**

Diversity and inclusion are fundamental to YouGov. We are committed to giving the world a voice by capturing the opinions of all groups, including the ones that are often under-represented in research. We are also committed to making sure that our products and tools are free from any bias, as accuracy is key to what we do. None of the above can be done without having a truly diverse workforce, in an inclusive workplace. We are very keen on attracting and retaining the best talent. And best talent also means a diverse pool of talent, with various backgrounds and perspectives.

Supporting the wellbeing of our staff, including maintaining a good work and life balance, is important to us. We support flexible working arrangements where appropriate for a role, with many locations offering a hybrid office-and-remote working approach.

As an Equal Opportunity Employer, qualified applicants will receive consideration for employment without regard to race, colour, religion, sex, sexual orientation, gender perception or identity, national origin, age, marital status, veteran status, disability status, or any other characteristic protected by law. All employment decisions are made on the basis of occupational qualifications, merit, and business need.

Descripción del empleo
**The Role**

**The Team**

You’ll be joining a dynamic, digitally-savvy and growing marketing team focused on raising YouGov’s brand awareness and generating new business leads. To execute Latin America-focused marketing campaigns, you’ll be working across a globally-dispersed team including product marketing, marketing operations, editorial and creative services, as well as collaborating closely with YouGov sales leaders and researchers. We are looking for people who want to have a meaningful impact, have a passion for insightful content and data, and are looking for an opportunity to expand their capabilities and experience at an innovative and growing company.

**Key Responsibilities**
- Lead all B2B marketing programs in Latin America region
- Develop strategies to grow marketing database, including lead generation and list acquisition
- Identify consumer trends in key sectors and provide direction for Editorial on local content creation to raise YouGov’s awareness and gain media coverage
- Develop opportunities for brand partnerships and participation in key industry events
- Oversee organic and paid social
- Create and maintain core marketing and sales enablement collateral for Latin America
- Manage updates to Spanish and Portuguese language websites
- Act as YouGov spokesperson in media and event engagements in the region
- Report on marketing and lead generation performance

**Requisitos**:
**Skills and experience**:

- +7 years’ experience in B2B marketing
- Degree in Marketing or Communications preferred
- Fluency in Mexican Spanish and English essential
- Fluency in Brazilian Portuguese preferred
- Eye for visual branding and strong copywriting skills
- Strong project management skills and attention to detail essential
- Experience in acting as spokesperson in media and event engagements preferred

**Technical skills and qualifications**:

- Strong skills in Microsoft Office suite (Excel, PowerPoint, Word) are essential
- Experience in Salesforce preferred

**Behavioral competencies**:

- Strong team player able to collaborate across a geographically dispersed organization
- Ability to work with senior stakeholders across the business
- Genuine interest in consumer insights and data
- Excellent communication skills

Información adicional
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