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Marketing Analytics

hace 4 meses

Monterrey, México MSCI Inc A tiempo completo

**Your Team responsibilities**
- The Team

The Marketing Analytics group is a new and exciting team at MSCI. Our charter is to measure and optimize marketing investment by injecting data into the decision making process. The group consists of marketing technologists, channel analytics pros, and brand measurement experts. We support our partners and drive the business forward by leading:

- Marketing campaign measurement and optimization
- Exploring and maximizing marketing analytic platforms, including data visualization
- Developing custom tagging solutions that drive marketing automation

**What we will offer you**:

- At MSCI, we provide competitive benefits programs in every region in which we do business. While our benefits plans vary in availability in our different locations, we offer a broad range of benefits that are part of the value you receive as a MSCI employee. Wherever you are with us, you will find benefits that can help ensure your health and well-being and contribute to your financial security.
- A hybrid work environment, for the vast majority of employees, offering a more progressive way of working to give you the flexibility, accountability, and responsibility to empower you to perform at your very best. At the center of this way of working is a culture which is built on a strong foundation of trust. We trust our people and they trust our organization’s leaders to support them.
- An inclusive and performance driven culture where you are empowered to maximize your potential in an environment where all individuals are respected and encouraged to bring their authentic selves to work
- A purposeful approach to Wellbeing to provide you with all the resources you need to be your best at work and in your personal life. Our Here For You Employee Assistance Program provides confidential emotional support with local experts, financial and legal advice in a wide range of issues as well as access to online information, resources and tools. All the services are available for our employees free of charge.

**Your key responsibilities -**
- We are looking for a data driven marketing analyst to support measurement across our brand and product categories. This role will be a key member of the marketing analytics team, leading and building our data hygiene process, supporting campaign measurement, and assist in mar tech platform development. You will leverage our marketing technology stack, QA data, develop dashboards, measure and optimize marketing investment, and communicate actionable insights to stakeholders.

**Responsibilities**:

- Own end-to-end marketing measurement data process (e.g. tracking implementation, data QA, reporting/optimization)
- Assist in development of new analytics tools and approaches to enhance MSCI marketing analytics capabilities (e.g. diving into new dashboarding tools, new tagging solutions, etc.)
- Collaborate with internal and external stakeholders to design, measure, and optimize marketing programs
- Point of contact for ad hoc measurement requests related to activity monitoring
- Provide consultation and actionable insights via performance reporting for stakeholders

**Your skills and experience that will help you excel **_- _**

**Qualifications**:

- Bachelors degree with min. 5 years-experience in marketing analytics within B2B or financial services sector (in-house or agency)
- Understanding of digital marketing fundamentals (e.g. paid / earned / owned media, marketing attribution, digital tracking, UTMs, etc.)
- Hands-on experience with one or more of the following platforms: Google Analytics, Google Search Ads 360, Salesforce, Pardot, Sprinklr, Power BI, LinkedIn Ads, DemandBase, quantitative / survey measurement approaches)
- Thrives in a start-up environment that is fast-paced w/ quick pivots; agility and project ownership are key
- Experience collaborating cross-functionally without causing “turf friction”

About You
- You’re a data explorer and love solving ambiguous problems with limited structure
- You attack problems with an analytical lens and continuously ask “why”
- You have a deep curiosity to learn new analytic tools/platforms and maximize their utility

**How we’ll support you**
- Coaching, support and encouragement from experts in your team
- Access to a wide range of learning opportunities to support your growth and development
- Customizable learning journeys to help you navigate your professional development
- Transparent performance-based compensation schemes
- Employee Resource Groups: MSCI Pride, Black Leadership Network, Women’s Leadership Forum, Women in Tech, Asian Support Network, All Abilities, Hola MSCI and Climate Action Group.

**About MSCI and our teams**

MSCI is a leading provider of critical decision support tools and services for the global investment community. With over 50 years of expertise in research, data and technology, we power better investment decisions by enabling clients to understand and analyze key d