Marketing Campaigns Senior Manager

hace 3 días

Tlahuac, México HSBC A tiempo completo

-Job description

**Role purpose**

This role purpose is to understand current and future client needs, identify marketing opportunities, develop and implement marketing strategies for Wealth & Personal Banking products to contribute to customer engagement and cross-sell.

The role holder will lead a team of campaign managers and will look after all the marketing initiatives that contribute to strength our segmented value propositions (focused on Private Banking, Premier and Retail Business banking segments), growth wealth and saving relationships with our customers, increase product penetration (insurance, mortgage, etc), drive transactional product usage, and boost digital engagement; supported by a well round understanding of customer’s life cycle needs and experience pain points.

The role holder will be accountable for the prioritization of budget according to business objectives, end to end implementation of campaigns to drive the objectives described above, as for the continuous improvement and clear impact measurement of the assigned initiatives.

**Principal Accountabilities and Responsibilities**
- Lead the design and execution of Marketing strategies targeting Affluent and Pyme segments. Execution of campaigns, partnerships, events and other activities to deliver against the objectives and ambitions of the Marketing strategic plan, including understanding of customer insights, creativity, innovation and differentiation versus competition.
- Development of integral marketing efforts (multimedia, multichannel, multiproduct) and accountable of its end to end marketing and business outcomes
- Consolidate all the direct marketing activities under a customer-centric strategy (today split by product silo) supporting the optimization of the customer journey, ensuring a consistent creative approach across all channels and points of contact, and at the same time driving cost efficiencies
- Collaborate with all the CRM and analytics community in HSBC in order implement an omni-channel, efficient, relevant, and contextual customer contact strategy
- Accountable for appropriate planning, budget management, and its optimization for the assigned initiatives
- Comply with global marketing policies and guidelines for all campaigns ensuring brand consistency.
- Comply with all internal processes (global and local) for Marketing execution and regulatory.
Requirements
- 8+ year’s broad based marketing experience within a Financial Service based institution (desirable) or an innovative customer/service based institution
- Experience creating and successfully executing marketing plans targeting affluent segment growth
- Holder of this role are expected to demonstrate a good understanding of key trends and areas of innovation which influence the way we interact and engage with consumers as well as internal stakeholders. Including Marketing Automation, Customer Relationship Management, Agile working practices, and data and analytical tools, and how this helps HSBC to be more customer centric.
- Proven ability to influence within teams and stakeholders, work on multi-function projects demonstrating excellent relationship building skills and be a self-starter with energy and drive in a challenging and dynamic environment.
- Proven experience in the implementation of a customer contact strategy as well as an understanding of the CRM tools available and the possibilities they offer to drive value
- Understanding and use of data and analytics in deriving customer value
- Ability to think innovatively, shaping and communicating new concepts.
- Degree level qualification in marketing and/or business studies preferred.
- Bachelor Degree (Ideally Post graduate/MBA level).
- High level of English language skills required.

At HSBC we are committed to building a culture where all employees and customers are valued regardless of their gender, age, sexual orientation, ethnicity, disability, religious belief, background or any other different personal aspect.

HSBC employees act by showing integrity with courage, standing firm in what is right. We are trustworthy, we show different ideas and cultures and we are connected with customers, the community, regulators and each other.

At HSBC we are focused on guaranteeing gender equality and constant training for our employees, as well as protecting their labor and social rights.

“At HSBC we offer our colleagues a greater number of days so that they can fully enjoy their wedding, take care of the new member of the family, or grieve the loss of a family member. Our paid leave package is at the forefront in Mexico, now you have one more reason to be HSBC and proudly live a culture of well-being, balance and care”

  • Marketing Manager

    hace 3 semanas

    Tlahuac, México Qualcomm A tiempo completo

    **Company**: Qualcomm Intl Inc., Mexico Branch Office **Job Area**: Sales, Business Development & Marketing Group, Sales, Business Development & Marketing Group > Marketing **General Summary**: Qualcomm is looking for a creative and results-driven marketing professional with a passion for developing impactful campaigns. As the Integrated Campaign Marketing...

  • Marketing Campaigns Manager

    hace 3 semanas

    Tlahuac, México HSBC A tiempo completo

    Marketing Campaigns Manager Objetivo En HSBC estamos acelerando nuestros planes para transformarnos y entender las necesidades de nuestros clientes a futuro, y para ello aprovechamos nuestra agilidad, innovación y enfoque al cliente. Este puesto forma parte de Marketng Banca de empresas. El puesto se enfoca en entender las necesidades presentes y futuras...

  • Senior Marketing Manager

    hace 3 semanas

    Tlahuac, México NDA A tiempo completo

    We are an international product IT company that has been dynamically growing in the iGaming market for over 7 years. As part of our continuous growth strategy, we seek a Regional Marketing Manager to join our team. If you're passionate about overseeing marketing activities within a specific, understanding of the local market dynamics and knowing consumer...

  • Online Marketing Analytics Manager

    hace 4 semanas

    Tlahuac, México AGM MARKETING AGENCY A tiempo completo

    **EMPLOYMENT TYPE**: Full-Time in-office **JOB LOCATION**: Camino Real de Calacoaya 152-A Int. 5A, Calacoaya, Atizapán de Zaragoza, Estado de México. **SALARY RANGE**: $1.300 - $2.000 per month + Bonuses and Commissions ***: AGM Marketing Agency in Atizapan de Zaragoza is currently seeking a talented and experienced Online Marketing Analytics Manager....

  • Marketing Manager

    hace 3 semanas

    Tlahuac, México Cápita Works - Virtual Assistants in Mexico A tiempo completo

    At Capita Works we are looking for a **Marketing Manager **for the world’s #1 app for daily prayer and Christianaudio content. **Responsibilities include**: - Coordinating marketing plans with for new podcast launches, and ad sales clients. (Internal team coordination, evergreen content strategy, JIRA tickets, confluence documentation, recurring...

  • Influencer Marketing Manager

    hace 2 semanas

    Tlahuac, México NDA A tiempo completo

    We are an international product IT company with a team of 3000+ employees. Dynamically growing in the iGaming market for over 7 years. Right now we are looking for an Influencer Marketing Manager to join our team. If you're passionate about such things, as search and negotiate with influencers on various platforms, build partnerships with influencer, control...

  • Senior Sales Manager Northam Plastics

    hace 3 días

    Tlahuac, México Selection Book A tiempo completo

    Senior Sales Manager - North America We are seeking a seasoned Senior Sales Manager to lead and expand our market presence Key Responsibilities: 1. Develop and implement effective sales strategies to meet and exceed sales targets in the North American market. 2. Manage and expand the customer portfolio by identifying and securing new...

  • Senior Marketing Manager, Latam

    hace 1 semana

    Tlahuac, México Sofvio A tiempo completo

    We're looking for a **Senior Marketing Manager, LatAm (B2B).** “Building self-driving AI recruiters that replicate human intuition. Help us build the new matching network for work.” Compensation**:To be agreed upon.** + Equity (up to 0.1% of the company). Location**:Remote (specific timezone) - GMT-09:00 to GMT-01:00.** Skills**:Expert in online...

  • Jr Trade Marketing Manager

    hace 4 semanas

    Tlahuac, México Solutions 2 GO A tiempo completo

    In Solutions 2 GO - Moving Distribution Forward, we are seeking to your talent. Scope: This position is responsible for being the point person for trade marketing initiatives with one of our main brands: Play Station. Duties & Responsibilities: - Follow up and supervision of all products in POS and ecommerce: POP materials, display, campaigns, etc. -...

  • Senior Product Marketing Manager, Mexico, Remote

    hace 2 semanas

    Tlahuac, México Fundraise Up A tiempo completo

    **Highlights**: - Remote in Brazil, Mexico, or Argentina - Base Salary: $34,400 - $43,200 - OTE: $43,000 - $54,000 - Generous stock options **About Fundraise Up** Fundraise Up is a rapidly growing financial technology company headquartered in Brooklyn, NY, that provides online fundraising software to enterprise nonprofits. Fundraise Up's AI-powered...

  • Marketing Sr Supervisor

    hace 6 días

    Tlahuac, México Citi A tiempo completo

    **Responsibilities**: **Qualifications**: - 2-5 years relevant experience - Communication, Teamwork, Flexibility and Empathy, Work under pressure, Administration and Project Monitoring. Knowledge / Level of specific knowledge of the position (normative, technological, administrative): Digital Marketing, Media, Digital and Social Platforms, Advertising and...

  • Sales Manager

    hace 4 semanas

    Tlahuac, México NOVA Academy Puebla A tiempo completo

    Academia internacional de TI solicita Sales Manager. **Requisitos**: - Gestión de campañas y promocionales Marketing. - META Campaigns. - Google ADs. - Buena presentación. Tipo de puesto: Por tiempo indeterminado Salario: A partir de $9,800.00 al mes Horario: - Rotativo Prestaciones: - Aumentos salariales - Estacionamiento de la empresa - Opción...

  • Sales Manager

    hace 2 meses

    Tlahuac, México NOVA Academy Puebla A tiempo completo

    Academia internacional de TI solicita Sales Manager. **Requisitos**: - Gestión de campañas y promocionales Marketing. - META Campaigns. - Google ADs. - Buena presentación. Tipo de puesto: Por tiempo indeterminado Salario: A partir de $9,800.00 al mes Horario: - Rotativo Prestaciones: - Aumentos salariales - Estacionamiento de la empresa - Opción...

  • Senior Consultant Marketing

    hace 4 días

    Tlahuac, México SITA Switzerland Sarl A tiempo completo

    Overview: As a **Senior Marketing Consultant**, your role will be to provide marketing and operational support to the Business. You will implement SITA’s integrated Marketing and Communications strategy to achieve its commercial and strategic objectives. **What you will do**: - Align with Business Marketing plan’s direction to support the delivery and...

  • Senior Marketing Manager

    hace 4 semanas

    Tlahuac, México Control Risks A tiempo completo

    **_Please submit your CV in English._** **This position is a 10-month temporary assignment to cover the leave of an employee. There is a possibility for the contract to be extended or converted to a permanent position.** This role will be responsible for generating and delivering strategic marketing programs across Control Risks’ business in Latin...

  • Marketing Specialist

    hace 4 semanas

    Tlahuac, México LiMex Marketing A tiempo completo

    PLEASE ONLY APPLY IF YOU CAN SPEAK ENGLISH SUFFICIENTLY **Responsibilities**: 1. Event Coordination: - Collaborate with the marketing team to develop and execute marketing events, including product launches, promotional campaigns, and industry conferences. - Coordinate logistics for events, such as venue selection, vendor management, catering, and...

  • Brand Marketing Manager

    hace 4 semanas

    Tlahuac, México Paper Street Media A tiempo completo

    **Who we are - **We are web-based video-on-demand networks with a focus on adult entertainment, based out of Downtown Miami.** **We are a group of creative souls with diverse backgrounds. If you are also a true believer of work hard & play hard, this is the place to be. At PSM, you will enjoy a fun & casual environment, team-building retreats, startup...

  • Remote E-commerce Store Manager

    hace 1 semana

    Tlahuac, México Hustler Marketing A tiempo completo

    **Company introduction**: Welcome to Hustler Marketing, where great minds meet perfect execution. We’re a global e-commerce marketing agency with roughly 70 team members worldwide. We’re a Klaviyo Elite partner and proud holders of the Yotpo Award for the Best Retainer Agency in Europe. Right now, we’re starting the journey to launch our very own...

  • Affiliate Marketing Manager

    hace 3 días

    Tlahuac, México NDA A tiempo completo

    **Position**: Affiliate Manager We are looking for a passionate and motivated Affiliate Manager to join our team. As we continue to grow, we seek a talented professional who can maximize our affiliate partnerships and elevate our marketing strategies to the next level. If you are passionate about digital marketing and are looking for growth opportunities,...

  • Campaign Manager

    hace 1 semana

    Tlahuac, México TIKTAL OU A tiempo completo

    TikTal is a dedicated TikTok influencer marketing and talent agency. We support brands launch creative activations leveraging the power of video. We are on a mission to deliver memorable stories in a native format and looking for people to join us on the mission. **Primary Responsibilities** - Managing multiple brand campaigns from start to finish - Work,...