Marketing Campaigns Senior Manager

hace 1 semana

Tlahuac, México HSBC A tiempo completo

-Job description

**Role purpose**

This role purpose is to understand current and future client needs, identify marketing opportunities, develop and implement marketing strategies for Wealth & Personal Banking products to contribute to customer engagement and cross-sell.

The role holder will lead a team of campaign managers and will look after all the marketing initiatives that contribute to strength our segmented value propositions (focused on Private Banking, Premier and Retail Business banking segments), growth wealth and saving relationships with our customers, increase product penetration (insurance, mortgage, etc), drive transactional product usage, and boost digital engagement; supported by a well round understanding of customer’s life cycle needs and experience pain points.

The role holder will be accountable for the prioritization of budget according to business objectives, end to end implementation of campaigns to drive the objectives described above, as for the continuous improvement and clear impact measurement of the assigned initiatives.

**Principal Accountabilities and Responsibilities**
- Lead the design and execution of Marketing strategies targeting Affluent and Pyme segments. Execution of campaigns, partnerships, events and other activities to deliver against the objectives and ambitions of the Marketing strategic plan, including understanding of customer insights, creativity, innovation and differentiation versus competition.
- Development of integral marketing efforts (multimedia, multichannel, multiproduct) and accountable of its end to end marketing and business outcomes
- Consolidate all the direct marketing activities under a customer-centric strategy (today split by product silo) supporting the optimization of the customer journey, ensuring a consistent creative approach across all channels and points of contact, and at the same time driving cost efficiencies
- Collaborate with all the CRM and analytics community in HSBC in order implement an omni-channel, efficient, relevant, and contextual customer contact strategy
- Accountable for appropriate planning, budget management, and its optimization for the assigned initiatives
- Comply with global marketing policies and guidelines for all campaigns ensuring brand consistency.
- Comply with all internal processes (global and local) for Marketing execution and regulatory.
Requirements
- 8+ year’s broad based marketing experience within a Financial Service based institution (desirable) or an innovative customer/service based institution
- Experience creating and successfully executing marketing plans targeting affluent segment growth
- Holder of this role are expected to demonstrate a good understanding of key trends and areas of innovation which influence the way we interact and engage with consumers as well as internal stakeholders. Including Marketing Automation, Customer Relationship Management, Agile working practices, and data and analytical tools, and how this helps HSBC to be more customer centric.
- Proven ability to influence within teams and stakeholders, work on multi-function projects demonstrating excellent relationship building skills and be a self-starter with energy and drive in a challenging and dynamic environment.
- Proven experience in the implementation of a customer contact strategy as well as an understanding of the CRM tools available and the possibilities they offer to drive value
- Understanding and use of data and analytics in deriving customer value
- Ability to think innovatively, shaping and communicating new concepts.
- Degree level qualification in marketing and/or business studies preferred.
- Bachelor Degree (Ideally Post graduate/MBA level).
- High level of English language skills required.

At HSBC we are committed to building a culture where all employees and customers are valued regardless of their gender, age, sexual orientation, ethnicity, disability, religious belief, background or any other different personal aspect.

HSBC employees act by showing integrity with courage, standing firm in what is right. We are trustworthy, we show different ideas and cultures and we are connected with customers, the community, regulators and each other.

At HSBC we are focused on guaranteeing gender equality and constant training for our employees, as well as protecting their labor and social rights.

“At HSBC we offer our colleagues a greater number of days so that they can fully enjoy their wedding, take care of the new member of the family, or grieve the loss of a family member. Our paid leave package is at the forefront in Mexico, now you have one more reason to be HSBC and proudly live a culture of well-being, balance and care”

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