Digital Marketing Specialist

hace 5 meses

Desde casa, México Alexa Translations A tiempo completo

**About Alexa Translations**:
Alexa Translations provides top-tier translation services to the world’s largest and most prestigious legal, financial, and securities sectors. Thanks to our best-in-class A.I. technology, we can deliver unmatched speed and quality. If that wasn’t enough, our team of highly specialized linguistic experts have a solid reputation built on two decades of award-winning client service.

Today, our small but mighty marketing team is tasked with supercharging the growth of Alexa Translations. So, if you are growth-obsessed, comfortable wearing multiple hats, and contain the pace and agility that a growing tech startup requires, then we want to hear from you

**What Will You Do?**
- Develop and deliver demand generation campaigns.
- Manage and optimize paid media channels, including LinkedIn Advertising, Google Ads, and other media dollars focused on performance into the lead funnel and general brand awareness.
- Execute and optimize search marketing strategies, encompassing PPC campaigns, keyword planning, and leveraging SEM & SEO for growth.
- Collect and report on key performance metrics (organic and paid), such as new user acquisition, retention, bounce and exit rates, ROAS, LTV, funnel efficiency, CAC, etc.
- Identify opportunities, prioritize projects, design experiments, draft copy, develop campaign strategies, oversee execution, and analyze results.
- Create, measure, test, and optimize landing pages for conversion.
- Collaborate closely with our visual designer on creative development and testing.
- Create and manage dashboards for the optimization of campaigns.
- Oversee broad marketing lead funnel management and reporting, tracking metrics like volume and quality of MQLs, MQL-to-SQL conversion rates, and overall ROI.
- Work closely with sales to drive the health and velocity of the sales pipeline, responding with growth marketing programs to enhance lead quality and quantity.
- Map user journeys and understand user behavior to optimize global performance.
- Conduct UX and conversion optimization audits.

**What We Are Looking For - Industry & Background**:

- Experience in Legal, Financial, and Securities sectors is a plus, but any background with proven growth marketing success is welcome.
- Solid understanding of B2B SaaS marketing.
- Experience in a high-growth start-up environment is highly valued.

**A Bit About You - You Bring 3-5 Years Experience In The Following**:

- Demonstrated track record of converting ad-buys and SEO efforts into revenue.
- Expertise in lead acquisition programs, including funnel optimization and lead scoring.
- Skilled in developing and refining lead nurturing campaigns to engage and nurture leads throughout the sales cycle.
- Experience orchestrating account-based marketing (ABM) programs to drive pipeline.
- Knowledge of CRM principles and lifecycle marketing strategies (e.g., customer journey, acquisition, conversion, loyalty, engagement, retention, and attribution models).
- Familiarity with the North American market; knowledge of the MENA region is a benefit.
- Strong understanding of reporting and finding actionable insights.
- Must be able to work in the Eastern Time Zone (Toronto).
- Fluent in English.
- Bilingual in French and/or Spanish is an asset, but not required.

**Marketing and Analytics Tools**:

- Google Ads, Google Analytics, Google Tag Manager
- LinkedIn Ads, Facebook/Instagram Ads
- Google Workspace, Microsoft Office
- Google Data Studio, Zoho Analytics, MOZ, SEMrush, Hotjar, Ahrefs, Optimizely
- HubSpot, Mailchimp, and/or other marketing automation programs
- WordPress and/or other CMS
- Nice to Have: Experience with UX/UI Tools

**Education**
- Bachelor’s degree
- Relevant marketing certifications (Google Ads, Google Analytics, etc.)

**Benefits and Perks**
- Opportunities for personal and professional growth via work experience and in-house learning.
- Inspiring company culture and opportunity to learn from experienced entrepreneurs.
- Tackle unique challenges and face the unknown often, supported by an amazing team who really wants you to succeed.
- Equipment you need to thrive in your role.

Li-Remote

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