Marketing Specialist

**Essential Job Duties**:

- Create, edit, publish, and share daily content (original text, images, video, or HTML) that builds meaningful connections and encourages community members to engage.
- Responsible for video concepts, coordination, and execution for various social platforms including Facebook, Instagram, and YouTube.
- Attend company-related community and internal events to collect content (ability to work confidently and tactfully, identify ideal content in the moment, and engage with the public is a must).
- Help execute social media strategy through competitive research, platform determination, benchmarking, messaging, and audience identification.
- Identify and help create blog content and coordinate SEO-friendly syndication schedules.
- Collaborate with other departments (customer relations, sales, outside plan staff etc) to manage brand reputation, identify key players, and coordinate messaging.
- Moderate user-generated content and ensure it is in line with company policies for each platform.
- Educate internal team members on social media, behavioral trends, and industry updates.
- Completes special projects as assigned by leadership.

**Knowledge, Skills, and Abilities**:

- Knowledge of digital marketing and social media platforms (Instagram, Facebook, LinkedIn, YouTube)
- Experience in graphic design is required.
- Experience with SendGrid and Twilio is highly recommended
- Excellent written and verbal communication skills
- English - Required
- Spanish Required
- French (Recommended)
- Strong organizational skills and the ability to meet/manage multiple deadlines
- Must have high standards regarding the quality of internal and external facing communications
- Proficient using multi-social posting programs such as Sprout and HubSpot
- Strong computer skills using Microsoft Office and Adobe Suites
- General knowledge of Search Engine Optimization and internet ranking for web content
- Excellent consulting, writing, editing (photo/video/text), presentation and communication skills
- Relevant experience determining a target audience and how to cater unique marketing campaigns to capture their attention
- Strong understanding of marketing strategy and how to effortlessly utilize these concepts throughout various forms of outreach
- Positive attitude, detail, and customer oriented with good multitasking and organizational ability
- Strong video content skills including creating Reels, Stories and YouTube videos
- Ability to work unpredictable hours, including some evenings and weekends

**Education and Experience**:

- A background in Marketing, English, or Graphic Arts is preferred
- Knowledge of digital marketing and social media platforms (Twitter, Facebook, LinkedIn)
- Experience in graphic design is required
- Excellent written and verbal communication skills
- Strong organizational skills and the ability to meet/manage multiple deadlines
- Must have high standards regarding the quality of internal and external facing communications
- Exceptional computer skills required

Tipo de puesto: Tiempo completo, Por tiempo indeterminado

Salario: $20,000.00 al mes

Horario:

- Turno de 8 horas

Fecha de inicio prevista: 17/04/2023