CRM Campaign Strategist

Ford Motor Company is committed to diversity and equality of opportunity for all and is opposed to any form of less favourable treatment and harassment on the grounds of race, religious beliefs, creed, colour, nationality, ethnic or national origins, gender, marital status, parental status, age, sexual orientation or disability.
Position:
Ford Pro puts the Pro in Productivity for our commercial customers. This exciting and pivotal position will support the approach in Ford’s pioneering market, with the ambition to deliver a world class customer experience in conjunction with relevant and targeted marketing activities.

**Requirements**:

- At least 5 years of experience in customer centric digital marketing and marketing automation required, with experience in B2B lead management preferred
- Experience in Salesforce ecosystem, preferably with a certification in either Marketing Cloud or Sales Cloud
- Experience working with marketing agencies in delivering data-driven journey-based CRM messaging
- Understanding of data models and strategy, and experience in managing customer data, including privacy/CCPA/GDPR requirements as a business stakeholder
- Self-starter, with record of taking responsibility for key assignments, collaborating and delivering results cross functionally
- Strong analytical and problem-solving skills, with the ability to interpret and use data to make informed decisions and recommendations.
- Creative and innovative mindset, with the ability to generate and test new ideas and approaches.
- Detail-oriented and organized, with the ability to manage multiple projects and deadlines.
- Team player and collaborator, with the ability to work well with others and coordinate cross-functional efforts.
- Ready to take on the mission to build great customer experiences for Ford Pro´s commercial customers

Responsabilities:

- Your mission is to drive the acquisition and digital nurturing of leads for Ford Pro in North America with omni-channel customer journeys and campaigns including full-funnel always-on/triggered campaigns as well as support Ford Pro vehicles and product launches
- You are familiar with customer data and segmentation, and drive data quality and enrichment to better target and engage our customers and leads.
- Analytics and optimization are close to your heart. Based on the results and conversion of your campaigns, you continuously optimize and test new approaches.
- You will collaborate closely with both the sales and business teams as well as the technology and data teams across North America and the globe.
- You will support North American markets in driving more higher quality leads, ensuring robust lead follow-up processes with lead qualification leveraging our outbound calling team
- You will be empowered to identify opportunities and ideas to do things differently, and communicate your findings and solution proposals to FordPro management