Ads Specialist

hace 7 días


Ciudad de México CDMX Base Coat Marketing A tiempo completo

**Job description**

Who We Are:
About The Role:
As an Ads Specialist at Base Coat Marketing, you play a pivotal role in crafting and executing high-impact advertising campaigns across various platforms, including Google, Meta, Bing, LinkedIn, NextDoor, Pinterest, and TikTok. Your mission is to drive optimal results for our clients, improve conversion rates, and maximize ROAS. Your experience in managing ads on these platforms will be essential in driving results.

The Day-To-Day:

- **Research** - Conduct thorough client, audience, and keyword research to set up ad campaigns that target the highest quality audience and generate the best possible ROAS. You must investigate and understand the unique requirements of each client to ensure we meet or exceed their expectations.
- **Create Quality Ad Campaigns** - Develop engaging ad creative and copy based on our client’s specific requirements. This will include working in Google, Meta, Bing, LinkedIn, Pinterest, and TikTok advertising channels. This requires the ability to work well under pressure with an exceptional attention to detail.
- **Landing Page Development & Optimization** - Create landing pages designed to convert 15-20% of website traffic into qualified leads.
- **Monitor**:

- Closely monitor and proactively respond to underperforming campaigns. This includes connecting tools like Google Analytics, Zapier, and other reporting dashboards to our client’s ad campaigns and having a process to regularly monitor and address issues as they arise.
- **Optimize** - Identify new opportunities that lead to iterative split-testing with the goal of identifying trends that continually improve conversion rates and generate quality leads at a lower CPL.
- **Training** - Coordinate training sessions with your team members to stay up-to-date on the latest campaign trends. Everyone, including yourself, should be confident in their ability to execute their job description effectively.

Skills and Experience:

- Proficient in creating, managing, and optimizing ad campaigns, with expertise in Google Ads, Meta Ads, Bing Ads, Pinterest Ads, and TikTok Ads. (required)
- Proficient in Digital Marketing Strategy (SEO, Web Development) (required)
- Strong attention to detail and excellent organizational and project management skills.
- Problem-solving skills with an advanced drive to identify and implement solutions.
- Proficiency in communication across all areas of the business, including problem evaluation and solution presentation.
- Passion for learning about the latest digital marketing trends, willingness to collaborate, and a proactive approach.
- Teamwork
- Flexibility and Adaptability
- Customer Service
- Time management

Tools We Use
- Google Ads
- Meta Ads
- Bing Ads
- Pinterest Ads
- TikTok Ads
- NextDoor Ads
- Asana
- Slack
- Google Workspace (Calendar, Gmail, Docs, Sheets, etc)
- Google Analytics
- Zoom
- Loom
- WordPress
- GoHighLevel

Job Type and Compensation
- **Location**:We are only hiring in Latin or South America for this position.
- **Remote Position**:This is a remote a stable high-speed internet connection, a computer (desk or laptop), a microphone and a camera.
- **Work Hours**:Monday-Thursday 8am-5pm Eastern, and Friday 8am-12pm Eastern.
- _Note: Additional hours may be required to ensure the successful outcome of client results and that deadlines are met._
- **Compensation**:$1000 - $2000 USD per month, based on experience.

**Benefits**:

- **Paid Time Off**: 10x days/year with the ability to add an additional 2x days/year for every year you are with Base Coat Marketing.
- **Performance Bonuses**: Opportunities are available for every department to earn additional monthly or quarterly bonuses based on specific KPIs.
- **Half-Day Fridays**: As long as you have completed 40 hours up to 12pm on Friday, you may end the day early.

Pay: $19,274.00 - $38,548.00 per month


  • Paid Ads Specialist

    hace 3 meses


    México Advanced Digital Media Services, Inc. A tiempo completo

    Advanced Digital Media Services (ADMS) is a full-service digital marketing company in Florida and Colorado, United States. We engage and delight our customers in the U.S. through years of industry expertise. The **Paid ads Specialist **works as part of the Business Development Team and reports to the Team Manager S/He is responsible for strategy, design,...


  • Ciudad de México, Ciudad de México Scopely A tiempo completo

    Job DescriptionJob Title: Ads Operation CoordinatorJob Summary:We are seeking a highly skilled Ads Operation Coordinator to join our Global Advertising team at Scopely. As an Ads Operation Coordinator, you will play a critical role in ensuring the quality and performance of our advertising operations.Key Responsibilities:Manage Ads Quality Performance:...

  • Paid Media Specialist

    hace 3 meses


    Ciudad de México LVMH A tiempo completo

    **Position**: Paid Media Specialist **Profile**: **Paid Media Specialist** Responsable de implementar, monitorear y optimizar campañas en paid media, a fin de aumentar la visibilidad de la marca y conseguir los objetivos prometidos, obteniendo tráfico de alta calidad llevando este a conversiones para la marca. **Responsabilidades** - Planifica,...


  • Ciudad de México, CDMX Rush Street Interactive A tiempo completo

    We are looking for a Digital Acquisition Specialist; This position will be key for efficient execution of our operation, optimizing and improving the performance of each digital advertising medium to maximize the performance of our campaigns and conversions. **Essential Responsibilities**: - Set up, optimize, and continuously management of PPC and digital...

  • Paid Media Specialist

    hace 2 meses


    Ciudad de México Sephora A tiempo completo

    **Paid Media Specialist** Responsable de implementar, monitorear y optimizar campañas en paid media, a fin de aumentar la visibilidad de la marca y conseguir los objetivos prometidos, obteniendo tráfico de alta calidad llevando este a conversiones para la marca. **Responsabilidades** - Planifica, implementa, monitorea y optimiza las campañas de...

  • Google Ads Specialist

    hace 2 semanas


    Valle de Chalco Solidaridad, México MMNovatech A tiempo completo

    About MMNovatechWe are a leading global technology company that integrates platforms to deliver productivity solutions. Our company combines strategy, design, and software engineering to help businesses succeed in the digital landscape.The RoleWe are seeking a highly skilled and results-oriented Digital Marketing Expert to join our dynamic marketing team....

  • Trafficker Digital

    hace 3 semanas


    03810, Ciudad de México, CDMX ADBID LATINOAMERICA A tiempo completo

    **¡Hola!** Somos **ad_bid a Globant Division**, una **agencia de Marketing Digital** especializada en pauta, estretagia digital y analítica web. Hacemos que la publicidad de nuestros clientes sea más fácil de entender, logrando obtener los mejores resultados. ¡En ad_bid buscamos el mejor talento! Queremos sumar a nuestro equipo un **Paid Ads...


  • Ciudad de México, CDMX Servicios Comerciales Amazon Mexico S. de R.L. de C.V. A tiempo completo

    7+ years of B2B sales experience - 7+ years digital advertising experience - 3+ years of advanced TV/STV advertising experience - Experience selling various video formats (MS, SS, Sponsorships, Sports) - Effectively works cross-functionally (AE, Sales Leadership, Yield, Product, Measurement) - Bachelor's Degree - Experience building and deploying GTM...


  • Ciudad de México, CDMX Servicios Comerciales Amazon Mexico S. de R.L. de C.V. A tiempo completo

    7+ years of B2B sales experience - 7+ years digital advertising experience - 3+ years of advanced TV/STV advertising experience - Experience selling various video formats (MS, SS, Sponsorships, Sports) - Effectively works cross-functionally (AE, Sales Leadership, Yield, Product, Measurement) - Bachelor's Degree - Experience building and deploying GTM...


  • Ciudad de México, Ciudad de México Within A tiempo completo

    About the Role:The Digital Marketing Specialist role at Within is designed to train you comprehensively across the most commonly used digital marketing platforms, such as Facebook and Google, while also giving you experience with data reporting & analytics.Career Path:If a Digital Marketing Specialist clearly demonstrates this proficiency, and proficiency in...

  • Pay Per Click Specialist

    hace 4 semanas


    Ciudad de México, CDMX Roverpass A tiempo completo

    **About the Company**: RoverPass is an innovative startup dedicated to transforming the campground and RV park industry. Our suite of property management solutions and advanced marketing services empower campgrounds and RV parks to attract and retain more customers effectively. As a dynamic and forward-thinking team, we are on a mission to lead the industry...


  • Ciudad de México, Ciudad de México Sagan A tiempo completo

    About the RoleWe are seeking a highly skilled Senior Amazon PPC Specialist to join our team at Sagan, a leading marketplace agency. As a Senior Amazon PPC Specialist, you will be responsible for overseeing campaigns on behalf of our clients, driving overall growth, and managing media spend across Amazon digital marketing channels.Key ResponsibilitiesCampaign...


  • Ciudad de México, Ciudad de México Jules A tiempo completo

    About Jules:Jules is a dynamic and innovative company that specializes in digital marketing solutions. We are seeking a highly skilled and experienced Ad Operations Specialist to join our team.Job Summary:The Ad Operations Specialist will play a crucial role in supporting our Digital Marketing team on client account work. This includes executing campaign...


  • Ciudad de México, Ciudad de México Servicios Comerciales Amazon Mexico S. de R.L. de... A tiempo completo

    About Amazon AdsAmazon Ads is the digital advertising arm of Amazon and one of our fastest growing businesses. We operate at the intersection of commerce, entertainment and advertising, offering unique advertising products, enterprise ad tech, and a rich array of unique creative, format and measurement solutions.We start with the customer and work backwards...


  • Ciudad de México, Ciudad de México Within A tiempo completo

    About the Role:The Digital Marketing Analyst role at Within is designed to train you comprehensively across the most commonly used digital marketing platforms, such as Facebook and Google, while also giving you experience with data reporting & analytics.Career Path:If a Digital Marketing Analyst clearly demonstrates this proficiency, and proficiency in...


  • Ciudad de México TikTok A tiempo completo

    Responsibilities TikTok is looking for it's very first Ad Operations Specialist in Mexico. As a founding member of this newly established office, you will play a critical role in driving the campaign execution efforts in the region. This is a unique opportunity to join on the ground floor of a newly opened & quickly scaling office, helping to establish and...

  • PPC Specialist

    hace 3 meses


    Ciudad de México REGEX SEO A tiempo completo

    **We're not just another agency, and we're searching for someone who is looking for a job as unique as we are.**: Attention aspiring PPC Specialists with a passion for the cosmos! Get ready to launch your career into orbit as part of our stellar team. With **2+ years **of experience in the field, you'll be an integral part of navigating the digital galaxies...


  • Ciudad de México, Ciudad de México Advanced Digital Media Services, Inc. A tiempo completo

    Job Title: Paid Ads SpecialistAt Advanced Digital Media Services, Inc., we are seeking a highly skilled Paid Ads Specialist to join our Business Development Team. As a key member of our team, you will be responsible for developing and executing effective paid search strategies, managing ad accounts on multiple platforms, and analyzing performance data to...


  • Ciudad de México WTW A tiempo completo

    Are you passionate about blending the art of storytelling with innovative search advertising techniques? Join WTW as our SEA Employer Branding Specialist and spearhead dynamic campaigns that showcase our authentic, curious, and bold culture and attract top talent.  With WTW, you'll have the opportunity to shape our employer brand's online presence and...


  • Ciudad de México, Ciudad de México Within A tiempo completo

    About the Role:We are seeking a highly skilled Ad Operations Specialist to join our team at Within. As a key member of our operations team, you will be responsible for training across digital marketing platforms, including Facebook and Google, and gaining experience with data reporting and analytics.Career Path:With proficiency in verbal communication and...