Social Media Marketing Coordinator

hace 3 semanas

Desde casa, México International Gateway Language Academy & College A tiempo completo

**About International Gateway Kelowna**:
Established in 2002, International Gateway Kelowna is one of the oldest and most trusted English as Second Language school in Kelowna, Canada. At our original location in Kelowna, BC, we have consistently been awarded as one of the Best Schools in Kelowna because we have always put our students’ needs first. Today we have become one of the fastest-growing schools in Canada. In Kelowna, BC we have our ESL Language Academy and Career College, and we are excited to have just opened a new branch of our Language Academy in Calgary, AB.

**Position Summary**:
**Requirements**:

- Bachelor’s degree in Marketing or related field
- Excellent written and verbal communication skills. With high proficiency in English and Spanish. Portuguese is an asset
- 5+ years of experience in social media marketing or similar role
- Proven track record of creating successful campaigns
- Proven ability to drive traffic, leads, and sales
- Proficient in content marketing, content growth, and SEO
- Knowledge of social media trends and best practices
- Social Media Strategist using social media for brand awareness and impressions
- Excellent knowledge of Facebook, Instagram, Tiktok, Google+ and other social media best practices.
- Good understanding of social media KPIs
- Strong analytical skills
- Advanced knowledge of social media advertising platforms
- Excellent oral and written communication skills
- Good time-management skills
- Great interpersonal, presentation and communication skills
- Flexibility
- Ability to work flexible hours, evenings and weekends, when required.
- Must hold a valid passport; must be able to travel internationally.
- Pro-active approach and ability to deliver results, high level of maturity and integrity.
- Knowledge and experience with digital recruitment tactics.
- Experience with a CRM would be an asset.
- Excellent customer service skills
- Proficient knowledge of MS Office
- Expert in Social Media management: IG, Facebook, YouTube,
- Experience in Mailchimp, Zapier
- Experience with E marketing
- Experience in graphic design, making and editing video
- Experience in digital marketing and SEO writing is a significant asset
- Experience using photography and videography equipment/editing software is an asset
- Details-oriented, able to multi-task and work in a fast-paced environment
- With a minimum of 3 years of experience in marketing or customer service roles
- Have a positive attitude and ability to adjust to changes and work under strict guidelines and deadlines.

**Responsibilities**:
Social media marketing managers’ responsibilities revolve around organizing and running marketing campaigns over social media platforms (such as: Facebook, Instagram, TikTok, Google + etc.). Typical responsibilities include:

- Creating content, including text posts, video and images for use on social media
- Promoting products, services and content over social media, in a way that is consistent with an organization's brand and social media strategy
- Interacting with customers and dealing with customers’ enquiries
- Keeping track of data and analyzing the performance of social media campaigns
- Developing and executing social media and marketing strategies and campaigns to drive brand awareness, engagement, leads, and sales
- Keeping track of the latest trends in social media and incorporating them into campaigns
- Managing media relations
- Working together with the marketing department to create compelling content for publication or campaigns
- Staying up to date with latest social media best practices and technologies
- Monitoring SEO and user engagement and suggesting content optimization
- Contact local & international agencies & prospective students to promote school
- Identify and target agencies and prospective students for partnership and registration
- Maintain sales records for reporting purposes
- Provide after sale service after the students register
- Assist office with administrative duties
- Be responsible for organizing and hosting seminars and school events
- .Achieve student recruitment targets and motivate agents to reach recruitment targets.
- Participate in the College international social media strategy for the purpose of recruitment, marketing and student interactions.
- Liaising with relevant social media content creators to develop a content calendar supporting recruitment activities and efforts.
- Drafts reports on recruitment activities and identifying opportunities in region.

**Salary**: $11,192.58 - $20,319.47 per month

**Education**:

- Bachelor's (preferred)

**Experience**:

- Education Industry: 3 years (preferred)
- Social Media: 3 years (preferred)
- Content Create: 3 years (preferred)

License/Certification:

- driver license (preferred)

Willingness to travel:

- 75% (preferred)

Work Location: Remote

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