Sr. Analyst, Enterprise Consumer Data Strategy

hace 7 meses

Miguel Hidalgo, México PepsiCo A tiempo completo

**Overview**

PepsiCo products are enjoyed by consumers more than one billion times a day in more than 200 countries and territories around the world. PepsiCo generated more than $79 billion in net revenue in 2021, driven by a complementary beverage and convenient foods portfolio that includes LAY’S ®, DORITOS ®, CHEETOS ®, GATORADE ®, PEPSI ®, QUAKER ® and more. PepsiCo's product portfolio includes a wide range of enjoyable foods and beverages, including many iconic brands that generate more than $1 billion each in estimated annual retail sales.

Guiding PepsiCo is our vision to Be the Global Leader in Beverages and Convenient Foods by Winning with PepsiCo Positive (pep+). pep+ is our strategic end-to-end transformation that puts sustainability and human capital at the center of how we will create value and growth by operating within planetary boundaries and inspiring positive change for planet and people.

Our employees drive our culture. No two days are the same; we are dynamic and full of passionate teams that embrace new ideas through our collaborative spirit. At PepsiCo, we know that our company can only succeed when our associates and the society we serve flourishes. We are committed to fostering a diverse workforce by creating a collaborative, equitable and inclusive space where everyone, regardless of what we look like, where we come from or who we love, has a voice. At PepsiCo we create a Space to be you.

**Now we are looking for this position**:
**Responsibilities**

**Sr. Analyst, Enterprise Consumer Data Strategy**

As part of the Strategy and Culture subgroup, Data Strategists are responsible for making PepsiCo’s strategic vision real by conceiving, initiating, and shepherding high-priority data projects. This is an intensely collaborative position, requiring close interaction with business leaders, data practitioners, and strategic leaders in Data & Analytics.

**Key Accountabilities**

**Support CDP Implementation**
- Responsible for reporting on implementation progress and communicating blockers.
- Using existing documentation on current state data landscape, work with individual data source owners on the best approach to pointing data to new CDP solution.

**Represent evolving market data needs**
- Through working with markets, understand and identify additional features necessary to grow and propel business. Investigate development within CDP solution.

**Knowledge Holder**
- Familiar with local market data ecosystem, building relationships with local market SMEs

**Qualifications**

**Qualifications**
- Minimum 2 years’ consumer data management experience
- Minimum 2 years’ experience in marketing platform implementation
- Minimum 2 years’ experience in Marketing data; a plus if on CPG brands
- Minimum 1 years’ experience in project management
- Bachelor’s Degree, Masters a plus
- Consumer, Legal and Regulatory knowledge and expertise with respect to data acquisition and usage.

**Experience**:

- Familiarity with marketing platforms (SFMC, Marketo, Hubspot)
- Familiarity with 2nd and 3rd party data providers, a plus if familiar with providers outside US
- Experience with marketing data platform integration
- Experience with different global markets preferred

**Skills, Abilities, Knowledge**
- Able to drive existing Consumer Data Strategy
- Knowledge of 2nd and 3rd party data providers, a plus if familiar with providers outside US

Thank you so much for your interest in PepsiCo

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