Creative Strategist Remote-first

hace 3 semanas

Desde casa, México Kyra A tiempo completo

Kyra is a trailblazing and award-winning agency at the forefront of the creator marketing revolution. As a tech-driven powerhouse, we excel in launching high-impact campaigns for the world's most prominent brands including Nike, eBay, WalMart and L’Oreal. From our origins as a media production company and talent agency, we've transformed into a platform business, driven by a mission to empower creators worldwide to monetise their passions

Recently, we raised $10 million in Series A funding to develop and launch the Kyra Platform, set to revolutionise the creator economy. The Kyra platform is a dual-purpose haven for creators to earn, build networks, and be rewarded for their efforts and for brands to access a unique marketplace for launching trend-aligned creator campaigns, ensuring streamlined processes and maximising ROI. We exist to bridge the gap between brands and TikTok creators, the Kyra Platform is a game-changer.

**Location**: Global Remote (EST/PST/GMT Time Zone)
**Salary**: £40,000 - £50,000 / $50,000 - $65,000 (dependent on experience)
**Reporting to**: VP of Marketing

**Role Overview**
As the Creative Strategist you are responsible for analysing trends, leading key business proposals in pre-sale, creating client decks, collaborating with program managers on pricing and deliverables, writing creative briefs and creating treatments. Your insights and strategic contributions will play a crucial role in shaping our company's content strategy and driving successful client engagements.

**Trend Analysis**
- Performing detailed research and analysis on industry trends, market dynamics, and emerging technologies to uncover opportunities for innovative content and growth
- Keeping an eye on competitors and industry updates to offer strategic insights and recommendations for staying ahead.

**Pre-Sale Proposal Leadership**
- Taking the lead in crafting compelling proposals during the pre-sale phase, incorporating insights from trend analysis, market research, and leveraging our company's capabilities to address client needs effectively
- Creating visually appealing client decks that effectively communicate our value proposition, expertise and proposed solutions.

**Collaboration with Client Services**
- Working closely with client service managers on pricing strategies and defining deliverables that match client goals and budgets
- Providing input on market trends and competitor insights to enhance and keep program offerings competitive and relevant.

**Creative Brief Writing** ✍️
- Drafting clear, detailed creative briefs that outline project objectives, target audience, messaging, and key details for the creative team
- Ensuring briefs are actionable and inspire the creation of impactful and innovative content.

**Create Treatments**
- Developing compelling treatments that detail creative concepts, visual direction, and storytelling strategies for client projects
- Embedding research, market insights, and client goals into treatments to ensure they engage the target audience and achieve objectives.

**Collaboration with Paid Media Team**
- Aligning closely with the Paid Media team to ensure campaign goals are met and all client KPIs are achieved
- Strategising to maximise campaign effectiveness through targeting and optimisation for better reach, engagement, and conversions.

**To thrive in this role we think you’ll need**:

- 2+ years experience in digital creative roles of ascending responsibility
- Bachelor's degree (or equivalent experience) in marketing communications, or a related field
- Proven experience in content strategy, trend analysis, proposal creation, and client engagement within the media or technology industry
- Strong analytical skills with the ability to synthesise complex information and translate it into actionable insights
- Excellent written and verbal communication skills, with the ability to craft persuasive proposals, creative briefs, and treatments
- Familiarity with media production processes, creative development, and digital marketing principles
- Proficiency in industry-standard software for creating client decks and visual presentations
- Exceptional attention to detail, organisational skills, and the ability to manage multiple projects simultaneously
- Strong collaboration and interpersonal skills, with the ability to work effectively in cross-functional teams and build relationships with clients done.

***Will this role be a good fit for me?**
We’re all about transparency at Kyra, we reckon you’ll excel in the role if:

- you are energised by the fast-paced nature of a scaling business and the opportunities that this brings
- you are used to thinking on your feet & taking initiative - when you’re faced with challenges you don’t let perfectionism get in the way & you proactively come up with workable solutions
- **️ We reckon you might not be a huge fan of this role if**:

- you prefer carrying out repetitive tasks
- you don't like work in a dead

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