Marketing Analyst

hace 2 semanas


Desde casa, México Fast Dolphin A tiempo completo

Location: Remote in Mexico (Pacific Time Zone)

Languages: Conversational English

**Responsibilities**:

- Lead discovery efforts to collect necessary information from clients and internal team members to accurately document business needs and solution requirements for digital marketing campaigns.
- Develop a comprehensive understanding of each client's business and available data to ensure precise campaign targeting and execution aligned with the client's marketing objectives.
- Create, maintain, and distribute detailed solution documentation and campaign plans.
- Provide consultation on solution requirements to engineering and development teams throughout Marketing Technology platform implementations and individual campaign builds.
- Oversee quality assurance (QA) and testing for Marketing Technology platform configurations and individual campaign builds to ensure solutions meet client business needs (e.g., campaign audience identification, data flows, dynamic content assignment, and touchpoint rendering).
- Initiate new platform and campaign change controls as necessary, managing them through completion with appropriate stakeholders, including requirements gathering, solution documentation, and coordinating development and testing among teams.
- Collaborate closely with the project management team to manage workflow and deadlines across multiple simultaneous platform-related projects and change controls.
- Provide support to senior team members during Marketing Technology discovery and roadmapping engagements, as required.
- Assist the Campaign Operations team in ongoing campaign development, as needed.

**Requirements**:

- Experience in marketing analysis and segmentation.
- Proficiency in building workflows, understanding databases, and creating custom segments.
- Knowledge of segmentation techniques and data flow.
- Proficiency in Adobe Journey Optimizer (AJO).
- Excellent communication and interpersonal skills, with fluency in conversational English.
- Ability to work effectively in the Pacific Time Zone.
- Strong analytical and problem-solving abilities.
- Ability to manage multiple projects simultaneously and prioritize tasks effectively.
- Detail-oriented with a commitment to producing high-quality work.
- Bachelor's degree in Marketing, Business, or a related field (preferred).

Ligia Padilla

Talent Acquisition Lead

Fast Dolphin, Inc.

12555 Orange Drive, Suite 4059

Ft. Lauderdale, FL 33330

Phone: +1-954-289-0139

Skype: ligiapav

Fecha de publicación: 07-02-2024


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