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Key Responsibilities 1. Master the Top-of-Funnel (Acquisition to Application) - The "Front Door" Strategy: Own the product roadmap for our customer-facing assets (Website, Landing Pages, Mobile Web, and Consumer Experience). - Conversion Rate Optimization: relentless focus on moving users from "Curious" to "Applicant." You will design and execute rapid A/B tests on value propositions, CTA placement, and form design to maximize lead capture. - The Hand-Off: Ensure a seamless transition of data from the consumer front-end into our core credit decisioning engine. You ensure the application is complete and high-quality before it enters the underwriting phase. 2. Build Trust & Education Tools - Payment & Affordability Tools: Design intuitive loan calculators and Budget First search tools. Help users understand exactly what they can afford before they apply or walk into a dealership, reducing rejection rates downstream. - Frictionless Onboarding: Implement modern identity verification and data capture (OCR, autofill, progressive profiling) to make the application process feel like magic, not paperwork. - Mobile-First UX: Mexico is a mobile-first market. You will ensure our discovery and application process is blazing fast and intuitive on mobile devices. 3. Data-Led Growth & Personalization - Funnel Forensics: obsessively monitor the B2C funnel (Click → Land → Quote → Apply). Use tools like Mixpanel or Amplitude to identify exactly where users get stuck. - Experimentation Culture: You don't guess. You run experiments. You will lead the testing strategy to lower Customer Acquisition Cost (CAC) and increase Lead Velocity. - Marketing Alignment: Work closely with the Marketing team to ensure that the product delivers on the promises made in our ad campaigns (SEO/SEM alignment). Who You Are - The Scientist: You believe that if it isn't measured, it didn't happen. You love A/B testing, multivariate testing, and statistical significance. - The User Advocate: You understand the anxiety of buying a car and applying for a loan. You design with empathy to build trust and transparency for the user. - The Growth Hacker: You look for creative ways to shorten the path to value. You know that every extra click loses a percentage of users, and you fight to remove them. - Clear Communicator: Your English is excellent. You can confidently articulate "Why" we are building a feature to stakeholders and "How" it works to engineers. Requirements - Experience: 5+ years in Product Management, with a strong focus on B2C, Consumer Growth, Fintech, or E-commerce. - Conversion Expertise: Proven track record of improving conversion rates (CRO) and optimizing registration/application flows. Experience with high-traffic consumer funnels is essential. - Fintech/Lending Exposure (Plus): Understanding of the "Lead to Loan" lifecycle or experience in a consumer lending environment is a strong advantage. - Technical Comfort: Comfortable discussing front-end technologies, event tracking (GTM/Segment), and APIs with engineering teams. - Toolkit: Proficiency with product and analytics tools (Jira, Figma, Google Analytics 4, Mixpanel, Optimizely/VWO). Education: Bachelor's degree in Business, Marketing, Computer Science, or a related field. Language: Fluent English
