Email Marketing Specialist
hace 3 semanas
Contract Length
3 months (with potential to extend based on performance and client needs)
Location
Remote
About the Role
We’re looking for an experienced Email & Outbound Marketing Specialist to support client and internal initiatives using HubSpot. This is a contract role focused on execution excellence—building, launching, and optimizing email campaigns that support demand generation, lead nurturing, and customer engagement.
You’ll work closely with our internal strategy team to translate campaign plans into high-performing email programs, while also collaborating directly with clients to ensure alignment, accuracy, and results.
This role is ideal for someone who is comfortable owning email execution end-to-end and understands how email fits into a broader B2B marketing strategy.
Key Responsibilities
Email Campaign Execution
- Build, launch, and manage email campaigns in HubSpot, including:
- Nurture sequences
- One-off campaigns
- Newsletters
- Event and webinar promotions
- Implement emails based on strategic briefs, timelines, and campaign goals
- Ensure emails follow best practices for deliverability, accessibility, and performance
HubSpot Management
- Manage lists, segmentation, and workflows in HubSpot
- QA emails, links, personalization tokens, and automation before launch
- Support lead lifecycle stages and handoffs aligned with campaign strategy
- Maintain clean, organized assets and documentation within HubSpot
Collaboration & Client Support
- Partner with internal strategists to execute campaign plans accurately
- Work directly with clients to:
- Review drafts and approvals
- Incorporate feedback
- Ensure brand voice and messaging alignment
- Communicate clearly on timelines, dependencies, and campaign status
Optimization & Reporting
- Monitor performance metrics (open rates, CTR, conversions, engagement)
- Conduct A/B tests on subject lines, content, and CTAs
- Share insights and recommendations to improve future campaigns
- Support ongoing optimization of nurture flows and email programs
Required Qualifications
- 2–4+ years of hands-on email marketing experience
- Strong experience using HubSpot Marketing Hub
- Proven experience executing B2B email campaigns
- Solid understanding of:
- Email best practices
- List segmentation
- Personalization and dynamic content
- Basic deliverability principles
- Strong attention to detail and QA discipline
- Ability to manage multiple campaigns and deadlines simultaneously
- Comfortable working with both internal teams and external clients
Nice-to-Have Skills
- Experience with B2B SaaS or professional services clients
- Familiarity with lead nurturing and lifecycle marketing
- Basic HTML/CSS knowledge for email editing
- Experience supporting demand generation or ABM programs
- Reporting and insights experience beyond surface-level metrics
What Success Looks Like in 90 Days
- Campaigns launched on time with minimal revisions
- Clean, reliable HubSpot execution with strong QA standards
- Clear communication with strategists and clients
- Measurable improvements in engagement and performance
- Reduced friction between strategy and execution
Why Work With Us
- Work with a collaborative, strategy-led marketing team
- Exposure to a variety of B2B clients and use cases
- Clear scope, expectations, and ownership
Opportunity to extend beyond the initial contract based on fit and performance
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