Marketing Activation Specialist

Overview

We Are PepsiCo

Join PepsiCo and Dare for Better We are the perfect place for curious people, thinkers and change agents. From leadership to front lines, we're excited about the future and working together to make the world a better place.

Being part of PepsiCo means being part of one of the largest food and beverage companies in the world, with our iconic brands consumed more than a billion times a day in more than 200 countries.

Our product portfolio, which includes 22 of the world's most iconic brands, such as Sabritas, Gamesa, Quaker, Pepsi, Gatorade and Sonrics, has been a part of Mexican homes for more than 116 years.

A career at PepsiCo means working in a culture where all people are welcome. Here, you can dare to be you. No matter who you are, where you're from, or who you love, you can always influence the people around you and make a positive impact in the world.

Know more: PepsiCoJobs

Join PepsiCo, dare for better.

Responsibilities

The Opportunity

The Marketing Activation Specialist brings consumer journey strategies to life by configuring and deploying Customer Relationship Management and loyalty campaigns within Salesforce Marketing Cloud. You will activate multi-step, multi-channel journeys—applying personalization rules, business logic, and channel tactics to deliver relevant messages at scale.

As the hands-on expert in journey configuration and campaign deployment, you will empower brands across the sector to deliver consistent, timely, high-impact communications across email, mobile notifications, and other owned channels.

Your Impact

As a Marketing Activation Specialist, you will:

- Build and deploy multi-step consumer journeys using self-service tools in Salesforce Marketing Cloud, translating strategy into effective execution.

- Configure journeys across email, mobile notifications, and text messaging—using logic such as timing rules, decision splits, and personalized content.

- Confirm that all required inputs, including audiences, templates, links, and legal content, are complete and functioning before launch.

- Monitor live journeys to identify operational issues and make real-time adjustments that ensure campaigns run smoothly.

- Implement accurate targeting logic, entry criteria, timing rules, and frequency controls in alignment with the strategic brief.

- Apply tracking parameters, campaign identifiers, and metadata to ensure clean, reliable reporting and measurement downstream.

- Partner with the Performance and Insights Analyst to align on campaign outcomes and share platform-driven observations after launch.

- Identify repeatable logic and propose modular journey structures, maintaining documentation and best practices to improve efficiency and scalability.

Qualifications

Who Are We Looking For?

- 3–5 years of experience in Customer Relationship Management operations, campaign activation, or lifecycle marketing, ideally in large, multi-market organizations.

- Fluent English
- Hands-on experience launching and managing campaigns in platforms such as Salesforce Marketing Cloud or equivalent email service providers.

- Strong functional knowledge of platform modules including journey configuration, email, mobile, and automation tools.

- Proven ability to translate marketing strategy into multi-step journeys using timing rules, decision splits, filters, and dynamic content.

- Experience managing complex campaign calendars, coordinating multiple activations across channels simultaneously.

- Excellent troubleshooting and problem-solving skills, with a focus on identifying and resolving campaign setup issues or performance anomalies.

- High attention to detail, process orientation, and commitment to flawless campaign execution.

- Strong collaboration skills to work effectively with audience, content, quality assurance, and technical teams to ensure aligned execution.

If this is an opportunity that interests you, we encourage you to apply even if you do not meet 100% of the requirements.

What can you expect from us:

- Opportunities to learn and develop every day through a wide range of programs.

- Internal digital platforms that promote self-learning.

- Development programs according to Leadership skills.

- Specialized training according to the role.

- Learning experiences with internal and external providers.

- We love to celebrate success, which is why we have recognition programs for seniority, behavior, leadership, moments of life, among others.

- Financial wellness programs that will help you reach your goals in all stages of life.

- A flexibility program that will allow you to balance your personal and work life, adapting your working day to your lifestyle.

- And because your family is also important to us, they can also enjoy benefits such as our Wellness Line, thousands of Agreements and Discounts, Scholarship programs for your children, Aid Plans for different moments of life, among others.

We are an equal opportunity employer and value diversity at our company. We do not discriminate based on race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status. We respect and value diversity as a work force and innovation for the organization.

Who Are We Looking For?

- 3–5 years of experience in Customer Relationship Management operations, campaign activation, or lifecycle marketing, ideally in large, multi-market organizations.

- Fluent English
- Hands-on experience launching and managing campaigns in platforms such as Salesforce Marketing Cloud or equivalent email service providers.

- Strong functional knowledge of platform modules including journey configuration, email, mobile, and automation tools.

- Proven ability to translate marketing strategy into multi-step journeys using timing rules, decision splits, filters, and dynamic content.

- Experience managing complex campaign calendars, coordinating multiple activations across channels simultaneously.

- Excellent troubleshooting and problem-solving skills, with a focus on identifying and resolving campaign setup issues or performance anomalies.

- High attention to detail, process orientation, and commitment to flawless campaign execution.

- Strong collaboration skills to work effectively with audience, content, quality assurance, and technical teams to ensure aligned execution.

If this is an opportunity that interests you, we encourage you to apply even if you do not meet 100% of the requirements.

What can you expect from us:

- Opportunities to learn and develop every day through a wide range of programs.

- Internal digital platforms that promote self-learning.

- Development programs according to Leadership skills.

- Specialized training according to the role.

- Learning experiences with internal and external providers.

- We love to celebrate success, which is why we have recognition programs for seniority, behavior, leadership, moments of life, among others.

- Financial wellness programs that will help you reach your goals in all stages of life.

- A flexibility program that will allow you to balance your personal and work life, adapting your working day to your lifestyle.

- And because your family is also important to us, they can also enjoy benefits such as our Wellness Line, thousands of Agreements and Discounts, Scholarship programs for your children, Aid Plans for different moments of life, among others.

We are an equal opportunity employer and value diversity at our company. We do not discriminate based on race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status. We respect and value diversity as a work force and innovation for the organization.

The Opportunity

The Marketing Activation Specialist brings consumer journey strategies to life by configuring and deploying Customer Relationship Management and loyalty campaigns within Salesforce Marketing Cloud. You will activate multi-step, multi-channel journeys—applying personalization rules, business logic, and channel tactics to deliver relevant messages at scale.

As the hands-on expert in journey configuration and campaign deployment, you will empower brands across the sector to deliver consistent, timely, high-impact communications across email, mobile notifications, and other owned channels.

Your Impact

As a Marketing Activation Specialist, you will:

- Build and deploy multi-step consumer journeys using self-service tools in Salesforce Marketing Cloud, translating strategy into effective execution.

- Configure journeys across email, mobile notifications, and text messaging—using logic such as timing rules, decision splits, and personalized content.

- Confirm that all required inputs, including audiences, templates, links, and legal content, are complete and functioning before launch.

- Monitor live journeys to identify operational issues and make real-time adjustments that ensure campaigns run smoothly.

- Implement accurate targeting logic, entry criteria, timing rules, and frequency controls in alignment with the strategic brief.

- Apply tracking parameters, campaign identifiers, and metadata to ensure clean, reliable reporting and measurement downstream.

- Partner with the Performance and Insights Analyst to align on campaign outcomes and share platform-driven observations after launch.

- Identify repeatable logic and propose modular journey structures, maintaining documentation and best practices to improve efficiency and scalability.