Head of Online Marketing

hace 1 día

Isla Mujeres, México SLS Playa Mujeres A tiempo completo

The Marketing Manager will lead and execute the hotel's marketing strategy in line with SLS Hotels and Ennismore brand standards, driving brand visibility, attracting high-end clientele, and strengthening the hotel's reputation as a luxury destination. Key Responsibilities:
Develop, implement, and oversee comprehensive marketing strategies across all hotel business lines (rooms, F&B, spa, events).
Ensure all communications, campaigns, and materials meet Ennismore luxury brand standards.
Analyze market trends, competition, and guest behavior to identify growth and positioning opportunities.
Manage digital marketing, social media, PR, and strategic partnerships to maximize hotel visibility in domestic and international markets.
Oversee the marketing budget, optimizing investment to achieve the highest ROI.
Lead and develop the marketing team, ensuring alignment with goals and brand standards.
Collaborate with sales, events, and operations teams to ensure a consistent luxury guest experience across all touchpoints.
Track and report marketing KPIs and campaign ROI to hotel leadership.
Qualifications
Bachelor's degree in Marketing, Business Administration, Communications, or a related field (Master's preferred).
Minimum of 5 years of experience in marketing for luxury hotels, resorts, or lifestyle brands .
Proven experience in developing and executing marketing strategies , both digital and traditional, targeting high-end clientele.
Strong knowledge of brand management, CRM, digital marketing, social media, and revenue management .
Experience managing international campaigns and understanding global luxury markets.
Excellent leadership, communication, and strategic thinking skills .
Fluent in English ; additional languages are a plus.
Highly organized, detail-oriented, and results-driven , with the ability to thrive in a fast-paced, collaborative environment.

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