Director, Product Marketing

Reports To: Senior Manager, Marketing Communications Collaborates With: Social Media Manager, Creative Team, Product Team, Marketing Operations, Performance Marketing, Marketing Team, Vendors & Agency Partners
English + Spanish (Bilingual required)

Elektra Go is seeking a bilingual Marketing Manager responsible for developing, optimizing and executing performance-driven omni-channel product marketing initiatives, campaigns and lifecycle communications that fuel business growth. This is a strategic, fast-paced, start-up environment role where campaign direction, messaging, positioning and channel strategy must directly support measurable outcomes including engagement, transactions, new feature adoption and long-term customer value. The ideal candidate is analytical, agile, resourceful and experienced in financial services, direct to consumer apps and U.Build product campaign messaging, positioning, go-to-market plans and cross-channel content direction
Lead customer lifecycle communications across onboarding, activation, engagement and retention working with the marketing operations team
Develop, manage and optimize budgets and/or projected performance for campaigns or events as needed
Partner cross-functionally with product, creative, marketing operations and performance teams to drive business outcomes

Product Marketing

Translate product features and enhancements into simple, compelling customer messaging and/or communication strategies driving in app engagement and increased lifetime value
Build go-to-market launch plans and supporting materials in collaboration with Product, IT and Creative
Ensure cross-channel alignment for product education across social, lifecycle, web and in-app
Support competitive insights and positioning evolution to ensure product positioning and messaging puts Elektra Go top of the industry
Develop and present campaign or product launch performance reports with insights working with the marketing analytics team

Build and manage campaign timelines, briefs, projections and execution plans working closely with project management
Build campaign and/or launch overview presentations to share with product, leadership and/or customer support teams
Partner with Product, UX/UI and Customer Support teams to improve user education and reduce friction in the app
Support test-and-learn initiatives to improve funnel performance across paid, lifecycle and organic channels

Lifecycle, CRM & Customer Communications

Develop lifecycle communication strategy for onboarding, activation, re-engagement and retention
Work with marketing operations to plan and deploy email, push, SMS and in-app communication strategies
Identify lifecycle friction points and optimize with data-backed recommendations
Oversee content development to ensure consistency and performance alignment

Budgeting & Vendor / Partner Management

Develop and manage campaign, promotions and/or event budgets
Support negotiation of vendor contracts and event expenses as needed

5+ years of marketing and/or product management experience in D2C and B2B environments, ideally in financial services, fintech or consumer-facing mobile apps
~ Bachelor's degree in Marketing, Communications, Journalism, English or related field
~ Experience developing performance-driven omni-channel campaigns including promotion, messaging and communication strategies
~ Experience marketing to the U.Hispanic audiences with cultural fluency
~ Strong product marketing and lifecycle communication experience across onboarding, activation, engagement and retention
~ Strong presentation and communication skills with ability to tailor for various stakeholders
~ Proven project management skills with experience leading cross-functional initiatives
~ Strong analytical capabilities with data-informed decision making
~ Written and verbal proficiency in English and Spanish
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