Social Media Strategist

IMPORTANT NOTES

- This role requieres Advanced English Proficency in the written and verbal form. If you do not have this qualification please refrain from applying. CVs submitted in a language other than english will be immediately disqualified.
- This is not a JR or entry-level position and it is not suitable for recent graduates or enrolled university students.

About 197 The Agency

197 The Agency is a creative and social media agency that builds modern brands through strategic storytelling, cultural insight, and data intelligence.

We partner with clients across luxury, lifestyle, wellness, fashion, and hospitality to help them grow through world-class creative execution and performance-driven strategy. Every decision we make, from content to campaign structure, is rooted in both insight and intention.

We are growing fast and looking for a strategic leader who can bring clarity, vision, and analytical rigor to our social media department. This is a senior leadership role for someone who thrives on both creativity and data, and who knows how to build systems, mentor teams, and lead clients with confidence.

The Role

The Senior Social Media Strategist & Insights Lead is a high-responsibility, senior-level role that leads the agency's entire social media strategy division. You will be responsible for setting the strategic direction across all client accounts, building high-performing frameworks, and guiding a multidisciplinary team toward measurable growth.

This role is for someone who sees the full picture: creative, analytical, and operational. You will use data as your foundation, creativity as your driver, and leadership as your multiplier. You will oversee reporting, audits, client strategies, and department systems, ensuring that every initiative at 197 The Agency is rooted in clarity, consistency, and excellence.

Key Responsibilities

- Lead the Social Media Strategy Department, overseeing team operations, priorities, and quality across multiple client accounts.
- Develop weekly and monthly strategies for assigned clients, ensuring each plan is data-informed, platform-optimized, and creatively aligned.
- Drive data analytics and insights by interpreting performance beyond vanity metrics to uncover audience behavior, retention, and engagement trends.
- Conduct quarterly account audits across all clients to identify growth opportunities and performance gaps.
- Oversee and refine internal systems and tools such as organic and paid reporting, KPI dashboards, account audits, and workflow optimization.
- Collaborate with creative, paid, and leadership teams to align content strategy with business objectives.
- Host client presentations and strategic meetings, communicating insights, results, and recommendations with clarity and authority.
- Mentor and train strategists and coordinators in analytics, reporting, and platform best practices while fostering a culture of continuous growth.
- Stay at the forefront of platform evolution, translating algorithm changes and emerging trends into actionable strategies.
- Design growth experiments that integrate organic and paid data to test and scale high-impact approaches.
- Develop annual KPI and performance reports for clients and agency-wide metrics.
- Contribute directly to new business strategy and onboarding for incoming clients.

Who You Are

- A data-driven strategist who knows how to interpret complex analytics and turn them into clear creative direction.
- A strong leader who can manage people, priorities, and projects while maintaining excellence across multiple accounts.
- A strategic thinker who balances storytelling with measurable outcomes.
- A proactive problem-solver who thrives in fast-paced, high-responsibility environments.
- A mentor and communicator who builds clarity and confidence within a growing team.

Qualifications

- Minimum 4 years of experience in social media strategy, preferably within an agency environment.
- Advanced English Proficiency is a must (Level B2 and above)
- Proven track record of leading teams and managing multiple client accounts.
- Bachelor's degree in Marketing, Advertising, or related field (Marketing preferred).
- Strong command of data analytics and performance tracking tools such as Meta Business Suite, Ads Manager, Reportei, Notion, Slack, and CRM platforms.
- Advanced understanding of social media algorithms, consumer behavior, and digital content ecosystems.
- Excellent written and verbal communication skills in English (bilingual preferred).
- Data analytics certifications or advanced training are a plus.
- Experience in corporate or brand marketing is an advantage.

What We Offer

- A fast-paced, collaborative environment with room to grow into a senior leadership track.
- Opportunities to build and shape systems within a growing creative agency.
- Exposure to high-level clients across multiple industries and verticals.
- Professional development in analytics, creative strategy, and leadership.
- A culture that values clarity, ownership, and creativity where ideas become action.

Why Join 197 The Agency

At 197 The Agency, we do more than manage social media accounts. We build brands.

We turn insight into impact and creativity into growth.

If you are ready to lead with data, think beyond aesthetics, and elevate how strategy is done, this role was built for you.