Social Media Manager, Content

hace 4 días

Mexico City WeTrade Global A tiempo completo

Join us as an Social Media Manager WeTrade Global, established in 2015, is an award-winning broker dedicated to cultivating confidence and trust among traders worldwide by offering a diverse range of financial products. We're seeking a dynamic and creative Social Media Manager to lead our digital presence across multiple platforms and build strategic partnerships with trading industry influencers. This role combines hands-on content creation, community management, and high-level influencer relationship development to elevate our brand in the LATAM market.

Social Media Management (70%)
Develop and execute comprehensive social media strategies across Instagram, Facebook, TikTok, YouTube, X (Twitter), Discord, and Twitch
Create, schedule, and publish engaging content tailored to each platform's unique audience and best practices
Analyze performance metrics and provide regular reports with actionable insights and recommendations
Content Creation
Record and edit short-form videos and interviews during offline events, conferences, and meetups
Capture behind-the-scenes content that humanizes the brand and showcases company culture
Develop compelling copy in Spanish that resonates with our target audience
Coordinate with design team for graphics, animations, and other visual assets
Maintain a consistent brand voice and visual identity across all platforms
Foster and grow engaged communities on Discord and Twitch
Identify and amplify user-generated content and success stories
Influencer Partnership Development (30%)
Research and identify relevant trading industry influencers, content creators, and thought leaders in the LATAM market
Develop and maintain a database of potential influencer partners with audience analysis and engagement metrics
Proactively prospect and initiate contact with influencers aligned with brand values and target demographics
Build and nurture long-term relationships with influencers and their management teams
Track and measure ROI of influencer partnerships
Brief influencers on brand guidelines, campaign objectives, and key messages
Oversee content approval processes and ensure brand alignment
Manage contracts, payments, and legal requirements for influencer collaborations

Experience: 3–5 years of proven experience managing social media for brands or agencies. Mandatory bilingual fluency in English and Spanish (written and verbal), coupled with strong cultural awareness for the LATAM markets.
Mandatory submission showcasing successful, results-driven social media campaigns.
Work Style: Ability to thrive and work independently in a fast-paced, remote environment.
Full-Spectrum Platform Expertise: Deep understanding of best practices across Instagram, Facebook, TikTok, YouTube, X, Discord, and Twitch.
Community Management: Proven experience building, managing, and moderating communities (especially on Discord and/or Twitch ).
Content Production: Demonstrated skills in video recording and basic editing (mobile/camera, using tools like CapCut/Premiere) and proficiency with basic graphic design ( Canva ).
Analytics & Paid Media: Proficiency with social media management tools (Hootsuite/Buffer/ Sprout Social) and a strong understanding of analytics and paid social advertising (Google Analytics, native platform insights).
Influencer Relations: Strong negotiation, relationship-building skills, and experience managing content creators/influencers (existing network a plus).
Strong organizational and project management skills.

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