Product Analyst
Hace 1 semana
Mexico, chihuahua
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Jornada completa
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Marketing team:
We're building the measurement and automation foundation for marketing at a new bank in Mexico. You'll turn data from multiple sources into insights, dashboards, and automated workflows — reducing manual work and improving how we make decisions on media investment.
This is not a campaign execution role. It's about marketing measurement, lightweight data engineering, and automation.
Challenges that await you:
1. Measurement & Attribution
- Build TV attribution models (uplift, time-series, conversion windows)
- Integrate offline/online media spend with conversion data
- Analyse incremental media impact, saturation effects, and A/B test results 2. Data Pipelines & Automation
- Automate ingestion from media platforms, research providers, and dashboards
- Build ETL pipelines using SQL and Python 3. Dashboards & Reporting
- Build executive and operational dashboards (Looker Studio / Tableau / Power BI)
- Standardise marketing KPIs and translate data into clear narratives for non-technical audiences 4. AI & Process Automation
- Automate budget tracking, investment reconciliation, and agency monitoring
- Build internal AI agents for automated reporting, campaign QA, and performance monitoring What makes you a great fit:
- 1.5–3 years in Marketing, Data, or Growth Analytics
- Strong SQL — mandatory (joins, window functions, query optimisation)
- Hands-on Python (pandas, APIs, ETL workflows)
- Structured thinker with business sense
- Basic statistics knowledge
- Advanced English level Our ways of working:
- Innovative Spirit: A commitment to creativity and groundbreaking solutions.
- Honest Feedback: valuing open, transparent communication.
- Supportive Team: a strong, collaborative community.
- Celebrating Achievements: recognizing our wins together.
- High-Tech Environment: a team full of smart and revolutionary people who date to challenge the status quo of incumbent finances.
- Build TV attribution models (uplift, time-series, conversion windows)
- Integrate offline/online media spend with conversion data
- Analyse incremental media impact, saturation effects, and A/B test results 2. Data Pipelines & Automation
- Automate ingestion from media platforms, research providers, and dashboards
- Build ETL pipelines using SQL and Python 3. Dashboards & Reporting
- Build executive and operational dashboards (Looker Studio / Tableau / Power BI)
- Standardise marketing KPIs and translate data into clear narratives for non-technical audiences 4. AI & Process Automation
- Automate budget tracking, investment reconciliation, and agency monitoring
- Build internal AI agents for automated reporting, campaign QA, and performance monitoring What makes you a great fit:
- 1.5–3 years in Marketing, Data, or Growth Analytics
- Strong SQL — mandatory (joins, window functions, query optimisation)
- Hands-on Python (pandas, APIs, ETL workflows)
- Structured thinker with business sense
- Basic statistics knowledge
- Advanced English level Our ways of working:
- Innovative Spirit: A commitment to creativity and groundbreaking solutions.
- Honest Feedback: valuing open, transparent communication.
- Supportive Team: a strong, collaborative community.
- Celebrating Achievements: recognizing our wins together.
- High-Tech Environment: a team full of smart and revolutionary people who date to challenge the status quo of incumbent finances.