Senior Brand Marketing Director

hace 5 días

Mexico City JoVE A tiempo completo

JoVE is the world- leading producer and provider of video solutions with the mission to improve scientific research and education. Millions of scientists, educators and students use JoVE for their research, teaching and learning. Our institutional clients comprise over 1,000 universities, colleges, and biopharma companies, including such leaders as Harvard, MIT, Yale, and Stanford. We're seeking a results-oriented
Senior Director of Marketing
to lead global marketing and brand strategies for JoVE's education and science research solutions. The ideal candidate will set the strategic vision, proactively develop and oversee the execution of data-driven programs to drive demand, accelerate revenue growth, and deepen brand engagement across educators, researchers, and librarians worldwide
Develop and own the global marketing and brand strategy with a primary focus on generating qualified leads and converting them into meaningful engagement actions, including trial requests and product adoption.
Lead and scale a high-performing global marketing team of 20+ specialists across Campaigns, Outreach, Communications, and Events, owning performance and delivery against KPIs.
Drive initiatives that strengthen brand recognition and awareness while positioning JoVE as a go-to resource for education and science research.
Plan and oversee the execution of integrated, multi-channel demand generation campaigns including email, social, webinars, events, and thought leadership.
monitor ROI and funnel impact, and continuously optimize programs to improve lead quality and conversion rates.
10+ years of experience in marketing and brand. 7+ years of management experience, successfully leading high-performing teams in a global environment.
~ Demonstrated ability to proactively develope and execute innovative marketing programs that generate leads, convert them into engaged users (e.g., Strong experience managing integrated, multi-channel marketing programs across email, social, events, webinars, content, and thought leadership.
~ Experience with Hubspot and Salesforce is required.
~ Opportunity to work with global teams and in an environment that promotes innovation and collaboration.

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