Search Engine Marketing Specialist

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Reporting to our partner's Head of Marketing, you will be joining them as their Resident SEO Expert - the person who will help them pull rank, boost visibility, and convert more visitors into customers. Along with our partner, we are seeking a data-driven SEO Specialist (AI Visibility) who thrives where search optimization, conversion strategy, analytics, and emerging AI-powered discovery intersect. You understand how content fuels SEO, how smart experimentation drives CRO, and you're energized by the challenge of staying ahead of Google's constantly evolving algorithm.

In this role, you'll shape their performance across the traditional SEO future of discovery - including Generative Engine Optimization (GEO) and Answer Engine Optimization (AEO). If dashboards, insights, testing, and performance optimization excite you, this is your chance to define how their brand competes in the new era of AI-driven search.

SEO Strategy & Execution
Develop and execute comprehensive SEO strategies encompassing technical, content, and generative search optimization.
Optimize metadata, on-page content, and internal linking to improve visibility and user engagement.
Audit and enhance website content to recover declining keyword rankings and maintain high SERP performance.

Technical SEO & Site Performance
Collaborate with developers to resolve technical issues, improve site architecture, and implement structured data (schema).
Ensure optimal site speed, mobile usability, and user experience.
Partner with engineering teams to deploy and test infrastructure improvements.

Lead efforts in GEO and AEO, structuring content for discoverability across generative and conversational search tools.
Review and analyze website and landing-page performance to identify conversion barriers, opportunities, and potential revenue impact.
Conduct data-driven audits to uncover trends, friction points, and user drop-off moments across the funnel, informing high-value CRO tests and experiments.
Analyze site data and recommend valuable CRO tests and experimentation opportunities that drive incremental lead generation and customer subscriptions.
Build and maintain dashboards to track SEO and website KPIs.
Analyze performance data to identify trends, opportunities, and areas for improvement.
Evaluate the effectiveness of SEO campaigns and content initiatives against business goals.
Identify and understand on-site user behavior, and inform future UI/UX and content strategies by sharing easy-to-digest analysis.

Work closely with marketing, content, and development teams to align strategies and execute optimizations.
Communicate performance updates and growth opportunities to leadership and key stakeholders.
Support paid media and analytics efforts with data insights when needed.

5+ years of hands-on experience in SEO, web analytics, or digital performance marketing.
~ Strong understanding of technical SEO, content optimization, and AI-driven search trends.
~ Proficiency with tools such as Google Search Console, GA4, SEMrush, Ahrefs, Screaming Frog, Surfer, Looker Studio, HotJar, Tag Manager, and Excel/Sheets and tools that monitor brand/website citations or visibility in AI-chat/LLM results: e.g., 2+ years, strongly preferred of HubSpot experience, specifically familiarity with the SEO tools inside Content Hub.
~ Hands-on experience with advanced analytics and visualization tools such as Looker Studio, Power BI, or Tableau.

*Please note our partner is only looking for full-time dedicated team members who are eager to fully integrate within their team.