Chief Marketing Officer

hace 3 semanas

Tijuana, México Legal Management Group A tiempo completo

Position Summary

The CMO will lead the firm's end-to-end marketing strategy, performance analytics, and intake optimization. This role requires a seasoned leader who combines marketing expertise with operational oversight and a passion for data-driven decision-making. The ideal candidate has prior experience in high-volume marketing environments (preferably PI law) and understands how to convert leads into cases efficiently through well-managed intake systems.

This is a high-impact, in-office leadership role at the firm’s California headquarters, where close collaboration, accountability, and execution speed are paramount.

Key Responsibilities

Marketing Strategy & Execution

- Own and execute the firm’s full-funnel marketing strategy (digital, paid media, SEO, TV, social, referral, and more).
- Oversee multi-channel lead generation and branding efforts, ensuring measurable ROI on all campaigns.
- Manage external vendors, advertising partners, and agencies with strict performance oversight.
- Continuously test, analyze, and optimize marketing funnels to increase case volume and case quality.

Intake, Referrals & Conversion Management

- Collaborate with Intake leadership to improve conversion rates, responsiveness, and qualification processes.
- Align marketing performance with intake KPIs; lead A/B testing of scripts, routing, and response times.
- Oversee the implementation of lead scoring, attribution models, and intake workflows to maximize efficiency.

Data & Performance Optimization

- Build and maintain dashboards, KPIs, and reporting systems across marketing and intake functions.
- Use marketing analytics and performance data to guide decision-making and optimize channel spend.
- Identify and fix bottlenecks in the lead-to-case pipeline using real-time data.
- Drive a culture of testing, measurement, and continuous improvement.

Team Leadership & In-Office Culture

- Manage a growing in-office marketing and intake support team with clarity, accountability, and mentorship.
- Establish and enforce high-performance standards across all marketing and intake staff.
- Foster a collaborative, driven, and execution-focused team culture.
- Develop hiring, training, and coaching systems to continually uplevel talent across both departments.

Required Qualifications

- 7+ years of experience in marketing, with a proven track record of managing large-scale campaigns.
- 5+ years in a leadership role managing both marketing and operations teams.
- Strong preference for candidates with experience in Personal Injury law or legal marketing.
- Deep fluency with digital marketing platforms (Google Ads, Meta, CRM/Intake systems, analytics tools).
- Proven success in managing intake performance and lead conversion in a high-volume environment.
- Exceptional analytical skills; ability to derive insight from data and optimize accordingly.
- Strong leadership presence; capable of driving urgency, accountability, and performance in-person.
- Hands-on, execution-focused approach with high attention to detail.

Preferred Tools & Systems Experience

- Filevine, Lead Docket (or similar CRM/intake software)
- Google Analytics, Looker Studio, or Tableau
- CallRail or call tracking software
- RingCentral, Time Doctor, and Google Workspace
- Experience integrating marketing automation with intake workflows

  • Chief Marketing Officer

    hace 2 días

    Tijuana, Baja California, , Mexico Legal Management Group A tiempo completo

    Job Title: Chief Marketing Officer (CMO)Location: 100% In-OfficeReports To: CEOCompany: Premier California Personal Injury Law FirmAbout the FirmWe are a high-performance, data-driven personal injury law firm serving clients across California. With over 240 professionals globally and a strong in-office leadership core, we are relentless in our pursuit of...

  • Chief Marketing Officer

    hace 4 semanas

    Tijuana, México Legal Management Group A tiempo completo

    **Job Title: Chief Marketing Officer (CMO)****Location**: 100% In-Office**Reports To**: CEO**Company**: Premier California Personal Injury Law Firm**About the Firm**We are a high-performance, data-driven personal injury law firm serving clients across California.With over 240 professionals globally and a strong in-office leadership core, we are relentless in...

  • Chief Marketing Officer

    hace 3 horas

    Tijuana, México Legal Management Group A tiempo completo

    **Job Title: Chief Marketing Officer (CMO)****Location**: 100% In-Office**Reports To**: CEO**Company**: Premier California Personal Injury Law Firm**About the Firm**We are a high-performance, data-driven personal injury law firm serving clients across California. With over 240 professionals globally and a strong in-office leadership core, we are relentless...

  • Chief Marketing Officer

    hace 2 semanas

    Tijuana, México Legal Management Group A tiempo completo

    Position Summary The CMO will lead the firm's end-to-end marketing strategy, performance analytics, and intake optimization. This role requires a seasoned leader who combines marketing expertise with operational oversight and a passion for data-driven decision-making. The ideal candidate has prior experience in high-volume marketing environments (preferably...

  • Chief Marketing Officer

    hace 2 semanas

    Tijuana, México Legal Management Group A tiempo completo

    Position Summary The CMO will lead the firm's end-to-end marketing strategy, performance analytics, and intake optimization. This role requires a seasoned leader who combines marketing expertise with operational oversight and a passion for data-driven decision-making. The ideal candidate has prior experience in high-volume marketing environments (preferably...

  • Chief Marketing Officer

    hace 2 semanas

    Tijuana, México Legal Management Group A tiempo completo

    Position SummaryThe CMO will lead the firm's end-to-end marketing strategy, performance analytics, and intake optimization. This role requires a seasoned leader who combines marketing expertise with operational oversight and a passion for data-driven decision-making. The ideal candidate has prior experience in high-volume marketing environments (preferably...

  • Chief Marketing Officer

    hace 3 semanas

    Tijuana, México Legal Management Group A tiempo completo

    Position SummaryThe CMO will lead the firm's end-to-end marketing strategy, performance analytics, and intake optimization. This role requires a seasoned leader who combines marketing expertise with operational oversight and a passion for data-driven decision-making. The ideal candidate has prior experience in high-volume marketing environments (preferably...

  • Chief Marketing Officer

    hace 3 semanas

    Tijuana, México Legal Management Group A tiempo completo

    Position SummaryThe CMO will lead the firm's end-to-end marketing strategy, performance analytics, and intake optimization. This role requires a seasoned leader who combines marketing expertise with operational oversight and a passion for data-driven decision-making. The ideal candidate has prior experience in high-volume marketing environments (preferably...

  • Chief marketing officer

    hace 2 semanas

    Tijuana, México Legal Management Group A tiempo completo

    Position SummaryThe CMO will lead the firm's end-to-end marketing strategy, performance analytics, and intake optimization. This role requires a seasoned leader who combines marketing expertise with operational oversight and a passion for data-driven decision-making. The ideal candidate has prior experience in high-volume marketing environments (preferably...

  • Chief Marketing Officer

    hace 2 semanas

    Tijuana, México Legal Management Group A tiempo completo

    Position SummaryThe CMO will lead the firm's end-to-end marketing strategy, performance analytics, and intake optimization. This role requires a seasoned leader who combines marketing expertise with operational oversight and a passion for data-driven decision-making. The ideal candidate has prior experience in high-volume marketing environments (preferably...