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Position Title
: PR Manager, Mexico (FinTech Focus)
Reports to
: Head of Brand & PR, International Markets
Location
: Mexico City
Employment Type
: Full-timePosition Overview
We are seeking an experienced PR Manager with a strong background in the FinTech and financial sectors to build our brand presence, establish media relationships, and drive narrative development in the Mexican market. You will serve as a key communication bridge in Mexico, enhancing brand reputation through professional PR strategies and supporting the business's greenfield expansion from scratch.
This role is ideally suited for Mexican nationals or Mexican-Chinese professionals who possess deep local market insights, cultural understanding, and established networks.
Key Responsibilities
Brand Story Development & Communication
Craft and disseminate compelling brand narratives tailored to the FinTech industry to increase brand awareness and credibility in Mexico.
Develop localized PR strategies aligned with global direction while meeting local market needs.
Media Relations & Management
Build and maintain long-term relationships with key media in finance, technology, and economics.
Plan and execute media activities, including press conferences, interviews, and industry events.
Content Creation & Press Materials
Author high-quality press releases, media statements, bylined articles, and other PR content in both English and Spanish as needed.
Support marketing efforts with consistent brand messaging across multiple channels.
Crisis Communications
Establish monitoring and response protocols to manage potential reputational risks.
Act swiftly during crises to implement communication plans that protect brand integrity.
Brand Image Building
Monitor brand perception and analyze PR performance to refine strategies.
Collaborate closely with internal teams (Product, Marketing, Legal, etc.) to align PR initiatives with business objectives.
Building from the Ground Up
Establish foundational PR operations in Mexico, including media databases, partner networks, and localized processes.
Explore innovative local communication approaches to accelerate market entry.
Qualifications & Experience
Professional Background
Bachelor's degree or higher in Public Relations, Communications, Finance, Economics, or related fields.
Minimum 8 years of PR experience, with substantial exposure to FinTech, financial services, or related industries.
Proven track record of working with finance, technology, and business media outlets; existing local media network is essential.
Experience in multinational or foreign-invested enterprises is preferred.
Mexican nationals or Mexican-Chinese candidates are strongly preferred, given the need for local market expertise and cultural fluency.
Language Skills
Fluent and professional English (written and spoken), used as a working language.
Native or professional proficiency in Spanish is required.
Core Competencies
Industry Insight: Deep understanding of FinTech trends, regulatory landscapes, and customer behavior.
Cross-Cultural Communication: Ability to collaborate effectively in multicultural settings and engage diverse stakeholders.
Learning Agility: Quick to adapt and learn in a dynamic, emerging market environment.
Team Collaboration & Leadership: Strong interpersonal skills to drive cross-functional projects.
Adaptability & Relationship Building: Resourceful in navigating complexity and skilled at fostering long-term partnerships.
Pioneering Spirit: Resilience and drive to build PR infrastructure from scratch with limited initial resources.