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Digital Marketing Business Partner LATAM

hace 2 días

Cuajimalpa de Morelos, México Rich Products Corporation A tiempo completo

POSITION: Digital Marketing Business Partner LATAM

YOUR DREAM JOB STARTS HERE

JOIN THE FAMILY

As a leading global provider of comprehensive frozen food solutions, our portfolio includes creative solutions geared towards helping food industry professionals focused on everything a family makes possible. Rich's®: Endless possibilities. A family. Focused on attracting and retaining the most talented people.

Objective of the position

Ensure that regional digital strategies, priorities, and campaigns are effectively cascaded, localized, and activated at country level, while also bringing local business needs, insights, and constraints back to the regional agenda. Support the orchestration of regional and local campaigns, initiatives, and projects, enabling true orchestration between regional initiatives and local activation across the 6 core markets.

Skills/experience

  • Bachelor’s degree in Marketing, Business Administration, or a related field.
  • At least 5 years of experience in a similar position.
  • Solid experience in Digital Marketing.
  • Strong exposure to working with local markets and cross-functional stakeholders.
  • Experience in campaign planning, activation, and orchestration.
  • Must have experience in a regional or multi-country role (matrix organizations).
  • Knowledge of any CRM, Salesforce is desirable.
  • Experience in FMCG Industry.
  • Advanced English.
  • Desirable availability to travel.
  • Hybrid work scheme, locality in Cuajimalpa.
  • Advanced PowerPoint (MS Office intermediate).

Key responsibilities

  • Strategic Alignment & Cascade: Act as the main digital liaison between regional and local marketing teams, ensuring alignment and clear communication of regional strategies and campaigns. Proactively identify and address any misalignments to ensure consistency across all local marketing initiatives.
  • Campaign Orchestration & Activation: Support the local execution of regional campaigns, ensuring alignment across product focus, messaging, content, and media timing. Integrate digital activities with broader local commercial and marketing initiatives for cohesive execution.
  • Stakeholder Management: Establish trusted relationships with Local Marketing leaders and key stakeholders, acting as the main point of contact for regional digital topics. Facilitate regular alignment meetings and campaign reviews between regional and local teams.
  • Feedback Loop & Continuous Improvement: Capture insights, best practices, and challenges from local markets and feed them back into regional planning. Identify recurring gaps and propose improvements in processes, tools, and ways of working.
  • Governance, Planning & Ways of Working: Support the establishment of clear digital governance and planning processes, ensuring standardization across markets. Contribute to annual and quarterly planning cycles, facilitating communication and ensuring local feasibility and buy-in.

Position offer

As a family-owned business, taking care of our associates is a top priority. That's why we provide benefits and tools to help you balance work-life integration:

  • Competitive compensation.
  • Opportunities for professional development.
  • Be part of a values-oriented culture.
  • Volunteer opportunities and community impact.

Selection process

The talent attraction team will be evaluating your professional profile based on your application. If you achieve compatibility between your profile and the position, we will contact you by email to integrate you into our selection process

At Productos Rich and its subsidiaries, we are committed to an equal employment opportunity policy and will not discriminate against an applicant or employee on the basis of race, color, religion, creed, national origin or ancestry, sex, age, physical or mental disability, genetic information, gender identity, sexual orientation, marital status, or any other legally protected basis recognized by federal law, state or local. The information collected by this application is solely for determining suitability for employment, verifying identity, and maintaining employment statistics of applicants.