Dealer Marketing Specialist

hace 7 días

San Lorenzo Tenochtitlán, México Geely Auto Mexico A tiempo completo

Are you a strategic marketer with proven experience driving results at the point of sale? We're looking for a
Dealer Marketing Specialist
to lead localized campaigns, support dealer networks, and enhance the customer journey through data-driven initiatives and cross-functional collaboration.
While automotive experience is preferred, we welcome candidates with strong retail marketing backgrounds focused on point-of-sale environments.
Key Responsibilities
Dealer Marketing Strategy
Develop and execute marketing plans to generate leads, improve customer retention, and increase dealer sales.
Analyze regional performance metrics and provide actionable insights.
Dealer Support & Enablement
Provide training, resources, and support for local dealer initiatives such as promotions and events.
Ensure alignment between dealer activities and brand messaging.
Customer Journey Integration
Collaborate with sales and marketing teams to streamline lead management.
Enhance customer and dealer experiences through CRM and UX best practices.
Localized Campaign Development
Design and implement region-specific marketing campaigns tailored to local audiences.
Coordinate with suppliers and vendors to deliver impactful marketing materials.
Cross-Functional Collaboration
Work closely with internal teams to maintain consistency in brand strategy and execution.
Gather dealer feedback to continuously improve marketing efforts.
Requirements
Advanced English proficiency (spoken and written).
Proven experience in automotive dealer marketing or retail marketing for point-of-sale environments.
Availability to travel frequently and work on weekends.
Strong command of CRM platforms and ability to analyze customer behavior through localized campaigns.
Excellent communication and negotiation skills.
Results-oriented mindset and ability to thrive in dynamic environments.
Education
Bachelor's degree in Marketing, Advertising, Communication, or a related field.
Ready to make an impact in retail marketing? Apply now and help us shape customer experiences where it matters most—at the point of sale.

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