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Consumer Intelligence
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Purpose
To lead advanced analytical initiatives and insight-generation processes that go beyond local capabilities — transforming complex data into actionable business insights that accelerate decision-making across markets.
Key Responsibilities
- Lead Advanced Analytical Projects Beyond Local Capability - Execute complex or cross-country analyses that require specialized tools or expertise.
- Turn Data into Actionable Insights - Integrate multiple data sources and translate findings into clear, strategic recommendations for global and local teams.
- Develop and Govern the Global Data Ecosystem - Build and maintain centralized dashboards, data pipelines, and standardized KPIs to ensure consistent access and comparability across markets.
- Support Local Teams with On-Demand Analytics Expertise - Provide consulting and analytical support to markets lacking time, tools, or capabilities, delivering ready-to-use insights that inform key decisions.
- Drive Automation and Build Analytical Capability - Identify common analytical needs to automate reporting and create reusable tools, while training teams to strengthen data knowledge and insight generation skills.
Profile Requirements
Education
- Bachelor's degree in Engineering, Marketing, Data Science, Consumer Intelligence, Food Science, Nutrition, or related fields.
- Master's degree in Analytics, Business Intelligence, Marketing Analytics, or MBA with a data-driven focus.
Professional Experience
- 6+ years in data analysis, consumer intelligence, market research, or advanced analytics.
- Proven experience leading global or multicultural projects, ideally within food & beverage sector.
Technical Expertise
- Proficiency in advanced analytics tools: SQL, Python/R, Power BI, Tableau, Looker.
- Experience with predictive modeling, segmentation, multivariate analysis, and machine learning techniques.
- Strong knowledge of global data ecosystems, integrating multiple sources (CRM, POS, panels, social listening).
Core Competencies
- Strategic Thinking: Ability to translate complex data into actionable insights aligned with business objectives.
- Collaborative Leadership: Influence without authority, working cross-functionally with global and local teams.
- Executive Communication: Skilled at presenting findings to senior audiences in a clear, persuasive manner.
- Innovation & Digital Transformation: Driving automation and building analytical capabilities across the organization.
Languages
- Advanced English (mandatory).
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