Media Communications Specialist
hace 3 semanas
Media Communications Specialist
Job Responsibilities:
- Develop the brand's exposure strategy across Mexican media channels (traditional media, SNS, and digital channels).
- Design media mix plans, optimize budget allocation, and track performance.
- Lead the creation of media content and campaign briefs, regularly review performance data, and refine strategies.
- Monitor local media trends and anticipate communication opportunities and risks.
Qualifications:
- Must be a Mexican with a deep understanding of local media operations.
- 5+ years of media planning experience, familiar with traditional TVC/OOH advertising, and hands-on experience with Meta/Google/TikTok platforms.
- Proven experience with media campaigns for financial/technology brands; proficient in data analysis tools.
- Candidates with an established local media network will be preferred.
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