MS (ATM) Commercial Director - Mexico

MS (ATM) Commercial Director - Mexico

Brink’s is a global premier provider of armored transportation, currency and coin processing, ATM servicing, and other value-added services to financial institutions, retailers, and government entities.

At Brink’s, we believe that diverse teams drive success. We foster an inclusive culture that values people with different backgrounds, ideas, and perspectives. We build a sense of belonging so all employees feel respected, safe, and valued, and we provide equal opportunity to participate and grow.

The MS Market Unit Mexico Director will drive the expansion of the ATM Managed Services (MS ATM) business in Mexico, accelerating revenue, developing the ATM outsourcing ecosystem, strengthening customer relationships, and building local capabilities to scale a high-growth business.

This role requires an expert in the ATM industry — retail and FI — able to influence senior executives, lead complex sales cycles, design integrated outsourcing solutions, and coordinate cross-functional teams to deliver flawless execution.

Responsibilities:

Commercial Strategy & Growth

- Deliver and exceed the MS ATM revenue target.
- Build, qualify and manage a strong commercial pipeline.
- Promote the MS ATM solution across banks, financial institutions, fintechs, retailers, and new institutional prospects.
- Lead end-to-end consultative sales cycles:
- prospecting, discovery, due diligence
- proposal development, executive presentations
- contract structuring and negotiation
- closing large-scale outsourcing deals
- Recalibrate commercial strategies according to market trends, customer needs and competitive insights.

Subject Matter Expertise (SME)

- Act as the regional SME for ATM Managed Services, FI and Retail ATM deployments, ATM outsourcing models, card schemes and processing networks.
- Support country and market leaders in designing technical and commercial solutions.
- Provide guidance for onboarding new clients into the AMS platform, ensuring operational excellence.

Organizational Development & Scaling

- Strengthen local AMS capabilities and structure teams for scalable growth.
- Develop talent within the 3-hunter team, elevating consultative and solution-selling maturity.
- Act as the liaison between customers and cross-functional areas: Operations, Technology, Cash Management, Finance, Legal, Security, and Corporate teams.
- Support the development of business plans and long-term expansion strategies.

Customer Relationship & Excellence

- Maintain high levels of customer satisfaction, retention and expansion.
- Build and manage senior-level relationships with banks, government entities, retailers and acquiring partners.
- Promote the transformation of traditional ATM services into a fully integrated outsourcing model.

Measures of Success (Year 1)

- Achieve the MS ATM revenue target.
- Expand the pipeline with significant FI and retail opportunities.
- Strengthen the capability and performance of the AMS hunters team.
- Position Brink’s as a leading reference in integrated ATM Managed Services in Mexico.
- Support accelerated growth projections over the next 5 years.

Qualifications:

- 10+ years of experience in the ATM / Banking / Electronic Payments / Mission-critical platforms industry.
- Proven experience in consultative and solution selling (B2B & B2C).
- Background in FI services, ATM manufacturers, banking software providers, outsourcing companies, or financial institutions.
- Experience closing large-scale outsourcing contracts.
- Strong network within the banking and financial ecosystem in Mexico.
- Fluent English (B2+); desirable PMP certification.
- Knowledge of ATM networks, switches, monitoring, troubleshooting, electronic security, telecom, and cash management.
- Ability and willingness to travel regionally.

What We Offer:

- A high-visibility role with direct impact on business results in Mexico, with constant interaction with regional and global leadership.
- The opportunity to lead the expansion of a strategic and innovative business, transforming traditional ATM services into fully integrated outsourcing solutions.
- An inclusive, collaborative, and multicultural work environment, where diverse ideas, experiences, and perspectives are valued.
- A competitive compensation and benefits package, aligned with the seniority and strategic relevance of the role.
- Real career development opportunities in a global company present in more than 100 countries, continuously evolving and modernizing.
- The pride of representing a globally recognized brand for credibility, security, and trust, now on a journey of innovation and accelerated growth.
- Autonomy to implement commercial strategies and complex solutions, supported by global teams and cutting-edge resources.
- Participation in international projects and interaction with C-level executives, strengthening your network and global experience.