Web Experience Lead

Paystand is the world's leading blockchain-enabled B2B payments network, transforming commercial finance into a software-driven, zero-fee, and open ecosystem. Recognized as a CNBC/Statista 2026 World's Top Fintech company, Paystand delivers over a decade of on-chain payments experience to middle and large enterprises. Paystand's network services more than one million payors that have moved $20+ billion in volume. With its acquisitions of Yaydoo, Teampay and Bitwage, Paystand's full-stack platform includes agentic AI, its USDb stablecoin, and AR/AP solutions on one tightly integrated network. Its non-profit arm, Paystand.org, advances the mission to democratize finance through Bitcoin and blockchain technology. What We Do We built the financial system we always thought should exist: zero fees, zero friction, just your money, faster. Blockchain automates receivables and payables, cuts time-to-cash, and turns every transaction into revenue instead of cost. Why We Do It The current system takes a cut from the people who build, create, and grow — and calls it the cost of doing business. We don't buy that. Every fee we eliminate compounds into growth. We're here to decentralize finance and hand the power back to the businesses driving the real economy — extended further through Paystand.org's work to democratize finance through Bitcoin and blockchain. How We Do It We don't wait for permission or for the industry to catch up — we build the future of finance ourselves, on-chain, in the open. Small moves now, monumental results later. Join Us We're not looking for people who want a job in fintech. We're looking for people who want to build what comes after it. Paystand is where you help lead a financial revolution instead of just reading about one. We stand on change. Come stand with us. Role Mission The Web Experience Lead will own Paystand’s marketing website as a strategic digital product and growth platform. This person will set the web strategy and roadmap, improve how buyers discover and engage with Paystand, and ensure the website delivers against business goals while maintaining a high bar for user experience, performance, scalability, and quality. The Web Experience Lead owns how business priorities are translated into the website, ensuring every experience balances customer needs, business goals, technical quality, scalability, and long-term maintainability. This role has meaningful decision ownership over web strategy, experience standards, roadmap prioritization, and implementation approach. The Web Experience Lead will evaluate competing needs, make thoughtful tradeoffs, and provide clear direction on how the website should evolve. This is a senior individual-contributor role for someone who can move fluidly between strategy and execution. The ideal candidate can lead a major site initiative, make informed UX and technical decisions, analyze conversion performance, and get hands-on when needed. The Web Experience Lead is Paystand’s primary full-time owner of the website, but will not operate alone. The role works closely with a web agency, designers, copywriters, Product Marketing, Marketing Automation, Organic Growth, and other cross-functional partners to deliver against the roadmap. They will also bring an AI-forward mindset to the role, using AI and emerging technologies to accelerate analysis, prototyping, production, experimentation, QA, and optimization while identifying new ways AI can improve Paystand’s digital experience.

Key Responsibilities
Web Strategy & Digital Experience
- Own the website experience strategy, roadmap, and ongoing evolution of Paystand’s marketing website.
- Translate business priorities and customer insights into cohesive digital experiences that support marketing objectives.
- Own information architecture, navigation, user journeys, page hierarchy, and conversion paths.
- Evaluate incoming web needs, recommend the right solution, and prioritize work based on business impact, customer value, effort, and technical considerations.
- Lead major web initiatives including redesigns, new product experiences, conversion programs, and platform improvements.
- Ensure the website maintains a high bar for UX, accessibility, responsive design, brand consistency, and experience quality.
- Use AI and agentic workflows to improve the speed and quality of research, prototyping, production, analytics, QA, experimentation, and web operations. Conversion, Experimentation & Analytics
- Own the website experience required to support conversion optimization initiatives.
- Partner with cross-functional teams to implement and evaluate experiments.
- Improve high-value buyer journeys through UX, information architecture, page design, forms, and interaction design.
- Use behavioral analytics and experimentation results to continuously improve website experiences.
- Use analytics, behavioral data, research, experimentation, and AI-assisted analysis to identify friction a