Senior Digital Marketing Manager

Senior Digital Marketing Manager

HomeChoice | Part-time, Remote

HomeChoice has always stood for more than products — we stand for possibility. As our customers evolve, so do their expectations of clarity, convenience, and meaningful digital experiences. In a world shaped by rapid technological change and shifting online behaviour, our mission is to continue leading with innovation, empathy, and purpose.

To strengthen this direction, we are seeking a Senior Digital Marketing Manager — a strategic, analytical, and forward-thinking leader who understands how to bring brand, technology, and performance together in a way that creates measurable and lasting impact.

Why This Role Matters

Digital marketing today is not about visibility alone — it is about connection. It is about speaking to customers with relevance, timing, and intention. It is about creating experiences that respect their needs and reflect their values.

As Senior Digital Marketing Manager, you will shape how HomeChoice engages its audience across digital ecosystems. You will guide initiatives that influence acquisition, retention, and long-term loyalty. Your thinking will help define how our brand grows in a competitive marketplace and how we build meaningful relationships at scale.

This role is central to our future — grounded in insight, strengthened by collaboration, and driven by purpose.

Key Responsibilities

In this part-time, remote position, you will:

- Lead the development of digital marketing strategies that support HomeChoice's business and brand goals
- Manage and optimise campaigns across paid media, search, social, email, and emerging digital channels
- Oversee performance analytics, transforming data into clear, strategic recommendations
- Collaborate closely with creative, product, and merchandising teams to align messaging and digital initiatives
- Lead testing frameworks to refine creative concepts, audience segmentation, and channel efficiency
- Identify market and behavioural trends that inform growth opportunities
- Ensure digital execution aligns with brand values, privacy standards, and ethical practices
- Guide and mentor cross-functional partners to achieve strong, measurable performance

Required Skills & Qualifications

We welcome candidates with strong expertise, sound judgement, and strategic clarity:

- Proven experience in digital marketing leadership or senior performance roles
- Deep understanding of paid media, customer journeys, CRM, segmentation, and optimisation frameworks
- Strong analytical abilities, with comfort leading data-driven decisions
- Excellent communication and cross-functional collaboration skills
- Ability to manage multiple projects with discipline and precision
- A proactive mindset, capable of adapting to fast-evolving digital environments
- A balance of creative intuition and analytical rigor

Preferred Experience (Not Required, but Appreciated)

- Experience in retail, e-commerce, or subscription-driven brands
- Familiarity with conversion rate optimisation and omnichannel strategy
- Exposure to marketing automation tools or lifecycle marketing systems
- Experience leading digital teams or advising large-scale initiatives

These experiences are helpful but not essential — we value intelligence, integrity, and adaptability above all.

Our Culture & Benefits

At HomeChoice, we believe in creating an environment where people feel supported, respected, and empowered.

Here, you will find:

- Part-time, remote flexibility, designed to support productivity and balance
- A culture built on trust, collaboration, and thoughtful innovation
- Opportunities for continuous learning and professional growth
- The chance to contribute to meaningful initiatives that impact customers across the country
- A team that values transparency, accountability, and long-term perspective

A Final Invitation

If you believe digital marketing should be thoughtful, data-informed, and grounded in genuine customer understanding, we would be delighted to learn more about you.

- Bring your experience. Bring your ambition. Bring your ability to shape digital engagement with both clarity and heart.