Online Specialist

hace 7 días


Ciudad de México dentsu A tiempo completo

En dentsu, estamos en búsqueda de un Programmatic Specialist que sea el responsable de planear, ejecutar, optimizar y analizar campañas programáticas en plataformas como DV360, The Trade Desk, Xandr u otras DSPs. Tendrá un rol clave en la estrategia de audiencias, compra de inventario, optimización basada en datos, manejo de presupuestos y aseguramiento de métricas de performance y calidad.
Key responsibilities:
Planear, configurar y optimizar campañas programáticas en DV360 (prioritario) u otras DSPs.
Definir estrategias de compra: inventarios, deals, PMP, audiencias, segmentaciones, frequency caps, formatos y KPIs.
Administrar y monitorear pacing, inversión diaria y performance para garantizar cumplimiento de objetivos.
Implementar estrategias de optimización basadas en datos: viewability, CTR, CPA, ROAS, VTR, eCPA.
Configurar y validar tags, floodlights, conversion tracking y eventos de medición.
Gestionar deals con publishers, SSPs y marketplaces programáticos.
Realizar análisis de audiencias y comportamientos para mejorar la eficiencia de las campañas.
Elaborar reportes semanales/mensuales con insights y recomendaciones accionables.
Identificar problemas técnicos (discrepancias, tracking, inventario, brand safety) y dar seguimiento con AdOps, verificadores o publishers.
Mantenerse actualizado en tendencias, plataformas y mejores prácticas de programmatic.

Minimum requirements:
~ Lic. en mercadotecnia, publicidad, relaciones comerciales o afín.
~1–3 años de experiencia gestionando campañas programáticas.
~ Conocimiento sólido de DV360; deseable experiencia con The Trade Desk, Xandr, Adform u otra DSP.
~ Conocimiento de estrategias de compra programática:
~ Prospecting, retargeting, contextual
~ Deals/PMP, open auction
~ Video, display, native, CTV
~ Manejo de GA4, Tag Manager y Looker Studio.
~ Experiencia con verificadores (IAS, DV, Moat) y métricas de calidad (viewability, brand safety, ad fraud).
~ Conocimiento de audiencias basadas en data providers (1P, 2P, 3P).
~ Habilidades analíticas y manejo de Excel/Sheets intermedio–avanzado.
~ Deseable experiencia con Data Management Platforms (DMP) o CDPs.

Benefits:
Zona de trabajo: Insurgentes Sur, CDMX.
Esquema Híbrido.
Contrato 100% nómina + PSL.



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