Marketing Intern

Company Overview DiDi Global Inc. is the world’s leading mobility technology platform. It offers a wide range of app-based services across markets including Asia-Pacific, Latin America and Africa, including ride hailing, taxi hailing, chauffeur, hitch and other forms of shared mobility as well as auto solutions, food delivery, intra-city freight, and financial services. DiDi provides car owners, drivers, and delivery partners with flexible work and income opportunities. It is committed to collaborating with policymakers, the taxi industry, the automobile industry and the communities to solve the world’s transportation, environmental and employment challenges through the use of AI technology and localized smart transportation innovations. DiDi strives to create better life experiences and greater social value, by building a safe, inclusive and sustainable transportation and local services ecosystem for cities of the future. For more information, please visit: www.didiglobal.com/news #LI-Hybrid Team Overview Drivers Brand Connection team is in charge of building the campaigns and platforms to connect with Drivers and help them to find in DiDi their best partner to grow — not just their income, but their story. Having Drivers who feel proud, connected, and represented is the cornerstone of our business, and from our team we make sure we're telling their stories the right way, at the right time, across every market we serve. We are looking for an intern who is resourceful and organized. A true team player who is proactive and not afraid of taking on challenges. You will be interacting with stakeholders across LATAM from different areas, enriching your knowledge of the business and opening possibilities to understand how a fast-paced company works. Role Responsibilities
- Support the lifecycle and retention of drivers post-month 1 across Argentina, Mexico, and Colombia through targeted communications.
- Execute communications for driver earnings, promotional incentives, and loyalty program perks (such as points for commission discounts and fuel, supermarket, or insurance deals).
- Analyze campaign performance and campaign metrics using SQL, Python, or advanced Google Sheets analysis to uncover driver retention trends.
- Leverage AI tools and dashboards to generate executive memos, competitive insights, and automated performance reporting.
- Help prepare structured decks, reporting dashboards, and updates for internal stakeholders and leadership.
- Track deliverables and maintain organized campaign documentation for Engagement team initiatives. Role Qualifications
- Currently enrolled students in Business Administration (preferably with a Marketing or Finance emphasis), Engineering, or related fields, with the capacity to intern for 1 to 2 years.
- Strong values alignment with DiDi: user-centric, resilient, and a true team player.
- Growth mindset: humble, reflective, honest about failures, and constantly seeking to learn and improve.
- Data-driven mindset with experience using SQL or Python (strongly preferred) or comfort conducting heavy manual quantitative analysis.
- Proficiency in Google Suite (Sheets, Docs, Slides) as a essential baseline.
- Proactive, hands-on attitude with a strong willingness to take ownership and expand your scope of responsibility.
- Curiosity for AI tools to drive efficiency in memos, competitive research, and automated reporting.
- Fluent in English with strong written and verbal communication skills. EEO Statement
- We create customer value – We strive to always create valuable experiences for our users in everything we do. Our focus is to always innovate new experiences that are safe, pleasant, and efficient.
- We are data-driven – We are strong believers in making informed decisions, that’s why we are data-driven. We can better navigate the business landscape strategically by analyzing valuable metrics.
- We believe in Win-win Collaboration – Success is a team sport. When we work to help our partners and colleagues win, we win, too. While keeping everyone's best interest at heart, we communicate with candor and execute with excellence in all we do.
- We believe in integrity – Integrity is at the very core of our business. We are people who always want to do the right thing. Our intentions are sincere, we speak our minds and listen to each other.
- We always strive to do better. That means venturing beyond our comfort zones, learning from our mistakes, and helping each other grow.
- We believe in Diversity and Inclusion – Diversity is one of our biggest strengths. Our differences are what makes us distinct. We respect each other and believe in equal opportunities for all. We are committed to building inclusive and diverse teams. At DiDi, we believe that our differences are our biggest source of strength. That‘s why we are committed to promoting equal opportunities to all candidates and employees as an Equal Opportunity Employer. Employment and ad