Data Platform Lead

hace 3 semanas

Tenochtitlán, México Rappi A tiempo completo

Buscamos a un/a líder que impulse el crecimiento de Rappi México a través de canales de adquisición fuera de la app : influencers, medios pagados (Meta, TikTok, YouTube, Google), alianzas de performance y campañas creativas enfocadas en generar tráfico activo, awareness de promociones y nuevos usuarios convertidos . Es un rol clave dentro del equipo de Growth, con una mezcla perfecta entre creatividad, análisis, estrategia y ejecución impecable. Tu misión será identificar, atraer y convertir a nuevos usuarios con campañas de alto impacto y con un enfoque absoluto en eficiencia, resultados y ROI. #127919; Responsabilidades principales Diseñar y ejecutar estrategias de adquisición multicanal: influencers, creadores de contenido, paid ads, alianzas estratégicas y colaboraciones de alto impacto . Seleccionar influencers, talentos y medios según objetivo de cada campaña: awareness, tráfico, adquisición o conversión . Desarrollar conceptos creativos, guiones, mensajes y formatos adaptados a cada canal y audiencia. Coordinar ejecución con Performance, agencias externas o freelancers, asegurando tracking, medición y reporting confiable. Gestionar y optimizar presupuesto de Paid & Influencer Media, negociando tarifas y orientando inversión a los canales con mejor eficiencia. Medir KPIs críticos: CPA, tráfico incremental a la app, alcance, conversión, retención temprana y ROI por campaña . Mantenerse al día con tendencias digitales, formatos creativos emergentes, cultura local y best practices del ecosistema digital. Colaborar con Trade, Brand, CRM, Growth y Producto para alinear campañas con promociones y objetivos comerciales. #128269; Qué buscamos en ti ~3–5 años de experiencia en Paid Media, Influencer Marketing, Digital Acquisition o Performance Marketing, idealmente en e-commerce, marketplaces, apps o consumo masivo . ~ Experiencia gestionando campañas multicanal, presupuestos y negociaciones con influencers/agencias. ~ Mentalidad data-driven , capaz de optimizar CPA/ROAS y tomar decisiones basadas en datos. ~ Perfil creativo, con habilidad para detectar trends, formatos y oportunidades de contenido. ~ Conocimiento profundo del ecosistema digital en México: redes, comportamiento del usuario y cultura digital. ~ Habilidades sólidas de comunicación, storytelling, negociación y manejo de stakeholders. ~ Inglés intermedio. KPIs del rol Nuevos usuarios adquiridos Costo por adquisición (CPA) Tráfico incremental a la app Tasa de conversión post-instalación ROAS por campaña Retención temprana (D1 / D7)

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