Product Senior Lead

hace 24 horas


Ciudad Juárez, México MStar A tiempo completo

The "Front Door" Strategy: Own the product roadmap for our customer-facing assets (Website, Landing Pages, Mobile Web, and Consumer Experience). You will design and execute rapid A/B tests on value propositions, CTA placement, and form design to maximize lead capture. The Hand-Off: Ensure a seamless transition of data from the consumer front-end into our core credit decisioning engine. You ensure the application is complete and high-quality before it enters the underwriting phase. Payment & Affordability Tools: Design intuitive loan calculators and Budget First search tools. Implement modern identity verification and data capture (OCR, autofill, progressive profiling) to make the application process feel like magic, not paperwork. Mobile-First UX: Mexico is a mobile-first market. Data-Led Growth & Personalization Use tools like Mixpanel or Amplitude to identify exactly where users get stuck. You will lead the testing strategy to lower Customer Acquisition Cost (CAC) and increase Lead Velocity. You love A/B testing, multivariate testing, and statistical significance. The User Advocate: You understand the anxiety of buying a car and applying for a loan. You know that every extra click loses a percentage of users, and you fight to remove them. Your English is excellent. Technical Comfort: Comfortable discussing front-end technologies, event tracking (GTM/Segment), and APIs with engineering teams. Toolkit: Proficiency with product and analytics tools (Jira, Figma, Google Analytics 4, Mixpanel, Optimizely/VWO). Bachelor's degree in Business, Marketing, Computer Science, or a related field. Language: Fluent English


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