Digital Analytics Strategist

hace 3 semanas


Ciudad de México, Ciudad de México Ingenia Group Internet Desarrollo, S.A.P.I. de C.V. A tiempo completo

In Ingenia Agency, we're looking for a skilled professional to implement and manage digital tagging and analytics measurement strategies for our clients' portfolio of digital products.

Key Responsibilities:

  • Centralize digital tracking, analytics, and associated data quality.
  • Implement and manage analytics platforms (primarily Google Tag Manager, Google Analytics 360 Suite, Google Optimize).
  • Manage project timelines and budgets.
  • Direct data layer implementation on new sites and pages across website properties.
  • Create and maintain documentation related to data layer implementation requirements.
  • Develop and maintain processes for tag requests/approval and management.
  • Manage tags via tag management platform (GTM).
  • Diagnose issues with existing platform configurations and tags, and provide recommendations for improvement.
  • Work with third parties to resolve discrepancies or platform issues.
  • Maintain working knowledge of industry best practices and changes in analytics platforms, and identify how they impact existing clients.
  • As needed, work with developers to communicate what an implementation is designed to accomplish; define JavaScript functions that need to be executed.

Qualifications:

  • Bachelor's degree in Computer Science or similar.
  • 4+ years business experience with 3+ years digital analytics implementation experience.
  • 4+ years of working with the Google360 and GTM or similar platform.
  • Experience creating and maintaining operational data quality monitoring processes.
  • Experience working with tag management platforms and data layers.
  • Web analytics certification a plus.
  • Tag management certification a plus.
  • Mobile and app experience a plus.
  • Data Management Platform (DMP) experience a plus.
  • Advance English.
  • Be Extraordinary.


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