Email Marketing and Deployment Manager
hace 3 semanas
Amplify the Voice of Physicians and Improve Global Healthcare
Sermo is a leading healthcare company that empowers physicians to improve patient outcomes and save lives. We are seeking a highly skilled Manager of Email Marketing and Deployment to join our team.
About the Role:
- Develop and implement email marketing strategies for high-quality medical content, ensuring adherence to industry regulations and guidelines.
- Lead a nimble team focused on email creation and deployment, ensuring that all deliverables meet the Sermo Standard of Excellence.
- Leverage data insights to optimize campaign performance, stay up-to-date with industry trends, and foster strong relationships with cross-functional partners.
Responsibilities:
- Campaign Coordination: Collaborate with internal and external teams to conceptualize, build, and deploy email campaigns using Sermo's Email Service Provider (ESP).
- Performance Analysis: Proactively monitor and analyze email campaign results, database health, and industry trends, providing regular reports and insights to stakeholders.
- Data-Driven Optimization: Utilize data insights to develop and implement recommendations for enhancing all aspects of email campaigns, including creative assets, internal templates, and testing strategies.
- Client Engagement Strategy: Partner with leadership to establish and optimize a best-in-class client engagement strategy, tailoring strategies to support Sermo's diverse product offerings and solutions.
- Cross-Functional Collaboration: Build strong relationships with cross-functional partners to address internal and external challenges, providing support in problem-solving and workflow improvement initiatives.
Requirements:
- Exceptional communication and relationship management skills built on a customer-centric philosophy.
- Knowledge of email best practices, including subject lines, messaging, segmentation, list management, and deliverability.
- Advanced degrees a plus.
- 3-8 years of experience working with customer relationship management tools or email service provider software.
- Strong analytical and problem-solving skills.
- Ability to thrive in a fast-paced, multi-disciplinary environment where tight deadlines are common.
- General understanding of privacy laws, including CAN-SPAM, GDPR, TCPA, and other email/SMS compliance regulations.
- Intermediate HTML/CSS knowledge and thoughtful QA process.
- Proven experience in email marketing, preferably in a managerial or leadership role.
- Proficiency in using Email Service Providers (ESPs) and email marketing platforms.
What We Offer:
- A dynamic, customer-centric, and collaborative culture.
- Opportunities for professional growth and development.
- A competitive salary and benefits package.
How to Apply:
If you are a motivated and experienced professional looking to make a meaningful impact in the healthcare industry, please submit your application, including your resume and a cover letter, to [insert contact information].
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