Marketing Specialist
hace 6 días
Role Description
The Sr. Marketing Specialist will lead the development and execution of customer-centric marketing campaigns to drive engagement and upsell.
- Develop and execute referral program strategies to increase new sales.
- Monitor and analyze all campaigns and communication efforts to optimize results.
- Create compelling content tailored to different customer segments to enhance engagement.
- Design and implement customer loyalty programs to drive retention and advocacy.
- Analyze customer data to identify trends, preferences, and opportunities for improvement.
- Collaborate with cross-functional teams to align marketing efforts with customer-related goals.
- Monitor customer feedback and address concerns effectively to improve existing programs.
- Support the creation of educational content to empower customers in utilizing Doctoralia's features.
- Work closely with Customer Support to ensure cohesive communication and issue resolution.
- Implement targeted communication strategies to keep customers informed about new features and updates.
- Contribute to the development of a customer-centric culture within the organization.
- Keep other areas informed on the different strategies and results.
Requirements
The ideal candidate will have a Bachelor's degree in Marketing, Business, or a related field.
- 4+ years of experience in customer-focused marketing roles.
- Proven success in developing and implementing customer loyalty programs.
- Experience in analyzing customer data and deriving actionable insights.
- Proficient in marketing tools and platforms, including Hubspot.
- English proficiency (conversational and written).
- Familiarity with healthcare or digital platforms is a plus.
Additional Information
Benefits include hybrid work modality, base salary, food vouchers, 22 vacation days, major medical and life insurance, savings fund, and annual performance bonus.
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