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Senior Affiliate Marketing Manager

hace 2 meses

Ciudad de México, Ciudad de México Webflow A tiempo completo
About the Role

We are seeking a Senior Affiliate Marketing Manager to lead the development and execution of our growth strategy, with a primary focus on managing our affiliate program. This role will be responsible for driving a key growth channel for our product-led initiatives, with the potential to expand into partner and promotional strategies to further accelerate growth.

Key Responsibilities
  • Develop a strategy for igniting sustained, efficient growth from our affiliate program, building on historical learnings and industry trends.
  • Manage the execution of affiliate marketing, including offer creation, affiliate relations, fraud mitigation, and financial stewardship.
  • Develop a testing plan to drive incremental revenue, backed by foundational opportunity sizing modeling and analysis techniques.
  • Evaluate program LTV, ROI, and incrementality, collaborating with Finance partners.
  • Provide program recaps, insights, and forward-looking strategies to marketing leadership.
  • Collaborate with internal teams to create scaled processes that drive operational efficiencies.
  • Collaborate with partnerships marketing team to optimize partner growth initiatives and test promotional strategies.
About You

You'll thrive as a Senior Affiliate Marketing Manager if you:

  • Have 5-7 years of professional experience in marketing, partnerships, or similar field.
  • Have experience managing, optimizing, and launching growth marketing campaigns, acquiring customers using CPC, CPA, or CPL models.
  • Are innately curious- you scrutinize results and wonder what could be tested.
  • Think big and long-term, with the ability to prioritize initiatives by expected impact, creating annual and quarterly roadmaps.
  • Are familiar with data analysis and basic experimentation techniques, with proficiency in tools such as Google Sheets and Tableau.
  • Have experience evaluating and testing creative and messaging, understanding what drives user action.
  • Are PLG-savvy, able to grasp business models, customer journeys, and conversion pathways.
  • Can develop strong internal and external relationships, with a focus on effective collaboration and communication.
  • Have strong attention to detail and organization with the ability to manage complex projects.
Our Core Behaviors
  • Obsess over customer experience. We deeply understand what we're building and who we're building for and serving.
  • Move with heartfelt urgency. We have a healthy relationship with impatience, channeling it thoughtfully to show up better and faster for our customers and for each other.
  • Say the hard thing with care. Our best work often comes from intelligent debate, critique, and even difficult conversations.
  • Make your mark. We seek out new and unique ways to create meaningful impact, and we champion the same from our colleagues.