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Influencer Marketing Specialist

hace 2 meses

Xico, México Coral A tiempo completo
Coral is Seeking an Influencer Outreach Coordinator

We are looking for a highly skilled and experienced Influencer Outreach Coordinator to join our marketing team at Coral. The ideal candidate will be responsible for developing and executing our influencer marketing strategy to increase brand awareness and engagement across various social media channels.

Key Responsibilities:
  • Develop and execute influencer marketing campaigns that drive brand awareness and engagement
  • Identify and recruit new influencers that align with the brand's image and target audience
  • Build and manage relationships with influencers to foster long-term partnerships
  • Negotiate and manage contracts with influencers, ensuring that all requirements and deadlines are met
  • Develop and manage influencer content collaborations, ensuring that all content is on-brand and aligned with the overall marketing strategy
  • Coordinate influencer product collaborations, including the shipping and tracking of products and ensuring timely delivery
  • Monitor and analyze influencer performance, providing regular reporting and insights to the marketing team
  • Manage influencer budgets and ensure that campaigns are executed within budget
  • Stay up-to-date on industry trends and competitor activity in influencer marketing
Requirements:
  • Bachelor's degree in Marketing, Communications, or a related field
  • 2+ years of experience in influencer marketing, social media marketing, or digital marketing
  • Strong written and verbal communication skills
  • Excellent organizational and project management skills
  • Experience negotiating and managing contracts with influencers
  • Knowledge of social media platforms and influencer marketing trends
  • Ability to work in a fast-paced environment and manage multiple projects simultaneously
  • Experience with influencer marketing platforms and tools is a plus

Coral is an equal opportunities employer and welcomes applications from diverse candidates. We offer a competitive salary and benefits package, as well as opportunities for professional growth and development.