Communications Monitoring, Listening and Analytics Specialist

hace 4 semanas


Xico, México Pepsico A tiempo completo

**Overview**

**Communications Monitoring, Listening and Analytics Role**

**About PepsiCo**

PepsiCo is a leading food and beverage company with a presence in over 200 countries. We are committed to transforming the way we work and creating a better future for our consumers, employees, and communities.

**The Opportunity**

We are seeking a skilled Communications Monitoring, Listening and Analytics Specialist to join our team. As a key member of our global communications function, you will be responsible for providing strategic insights and recommendations to support our business objectives.

**Responsibilities**

**Key Responsibilities**

Collaborate with our global COE team to develop and implement analytics strategies to support our business objectives
Provide real-time monitoring and analysis of trending topics and issues related to PepsiCo, its products, brands, leaders, and competitors
Manage listening and monitoring platforms to ensure optimal coverage of key issues and generate reports
Create and distribute social and media reports for leadership, including daily, weekly, and quarterly reports
Track KPIs for various earned media campaigns and deliver recurring performance reports
Monitor and provide social listening and earned media monitoring data across different platforms and campaigns
Support Communications Scorecard reputational analysis by analyzing PepsiCo and competitive social and media activity
Support pre-testing and mid-flight optimization processes, and post-campaign wrap reports for content executions
Provide analytics for internal communications content to generate useful insights for the business around trends, data patterns, improvement areas, and future opportunities

**Qualifications**

**Requirements**

3+ years of experience working in monitoring and/or analytics supporting a communications function for a global organization or PR agency
Proficiency with earned media metrics and reporting processes across all major platforms (online, TV, broadcast, print, etc.)
Proficiency with social media listening and reporting processes and tools/platforms
Proficiency in Google Analytics and similar programs
Advanced English level (written and spoken) is a must

**What We Offer**

PepsiCo offers a dynamic and inclusive work environment, competitive compensation, and opportunities for professional growth and development.

**How to Apply**

Interested candidates should submit their application, including their resume and cover letter, through our website.



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