Marketing Strategy Coordinator for Entertainment Brands

hace 6 días


Ciudad de México, Ciudad de México NBCUniversal A tiempo completo
About the Role

We are seeking a talented Marketing Strategy Coordinator to join our team at NBCUniversal. This role offers the opportunity to work with iconic entertainment brands and franchises, driving marketing strategies that increase their footprint across the LATAM region.

You will be responsible for supporting the Regional Franchise Marketing Team by generating marketing plans, analyzing metrics, and developing actions to achieve revenue and other business goals.

Key Responsibilities
  • Safeguard brand guidelines for each IP, ensuring adherence to company standards.
  • Monitor and analyze metrics, updating plans, identifying risks and opportunities, and developing actions to ensure revenue and other relevant goals.
  • Ensure all franchise information is up-to-date in English and Spanish.
  • Oversee processes such as Media Box submissions, CAF, PUMA, and 5th kind.
  • Create campaigns based on analytics, data insights, and deep segmentation per industry, size, and licensee profile.
  • Design and execute marketing strategy with design agencies and media plans with digital agencies (ATL, BTL, OOH, DOOH).
  • Develop and manage relationships with strategic partners (internal & external).
  • Manage costume character usage with the Regional Brand Franchise.
Requirements
  • Marketing Bachelor's degree or related fields.
  • Fluent in English and Spanish.
  • Leadership skills and creativity.
  • Ability to adapt easily and teamwork.
  • Strong marketing and communication skills (verbal and written).
  • Excellent administration skills coupled with the ability to balance and prioritize work.
  • Analytical skills and strategic thinking.
  • Flexible, proactive, and quick learner.
  • Relationship management, collaboration, and negotiation skills with the ability to influence others.
  • Budget Management.
  • Ability to work and communicate across all levels of the organization.
  • Ability to manage and drive multiple projects simultaneously.
About NBCUniversal

NBCUniversal is an equal employment opportunity employer committed to diversity and inclusion. We offer a competitive salary range of $60,000 - $80,000 per year, depending on experience.


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