Digital Campaign Manager

hace 7 días


Ciudad de México, Ciudad de México Incubeta A tiempo completo
About Incubeta

At Incubeta, we pride ourselves on being a cutting-edge digital marketing agency with a deep understanding of the complexities of today's marketing landscape. Our team is passionate about delivering innovative solutions that drive real results for our clients. We are seeking a talented Paid Media Manager to join our Digital Media Activation Team and help us achieve our mission.

The Paid Media Manager will play a critical role in developing and implementing high-performing media campaigns, overseeing a team of Media Operations Specialists, and ensuring the delivery of quality media buying and optimization. This role requires a strategic thinker who can work closely with clients, client services, and other operational teams to drive exceptional results and maintain the highest standards of media activation.

As a key member of our team, the Paid Media Manager will be responsible for managing a team, achieving both team and client KPIs, and ensuring high-quality execution. This role also involves supporting the Paid Media Director in strategy development and client engagement, acting as the second-in-command to the Paid Media Director, stepping in as needed to ensure seamless operations.

About You

You are a driven and analytical professional with a passion for paid media and a keen eye for detail. You thrive in a fast-paced environment, balancing multiple priorities while maintaining high-quality standards. You're committed to fostering a collaborative team culture, ensuring operational excellence in every project. You are a team player who keeps morale high and contributes to a healthy, motivated team culture, have experience delivering integrated marketing campaigns across multiple channels (Search, Social, CTV, Programmatic), are a proactive problem solver, identifying opportunities and delivering practical, results-oriented solutions.

Key Responsibilities:
  • Media Implementation, Operational, and Delivery Excellence
    • Develop and implement high-performing media campaigns across platforms, ensuring alignment with client goals and performance metrics.
    • Maintain robust processes to ensure accuracy and quality in media buying and activation.
    • Oversee the workflow and output of Media Operations Specialists, providing guidance and support to drive operational excellence.
  • Monitor Campaign Performance to Ensure Exceptional Results for Clients
    • Continuously monitor campaign performance across all active platforms, ensuring delivery against KPIs.
    • Manage budgets effectively to maximize ROI and prevent overspending.
    • Troubleshoot and resolve campaign-related issues promptly, ensuring minimal disruption.
  • Contribute to the Delivery of Detailed Analysis and Actionable Recommendations
    • Conduct in-depth analysis of campaign performance to identify trends and insights.
    • Prepare comprehensive performance reports with clear, data-driven recommendations for optimization.
    • Share actionable insights with clients, helping them understand campaign impact and areas for improvement.
  • Cross-Team Collaboration to Ensure Seamless Delivery and Standards in Client Success
    • Support the VP, Media Activation, in resource planning and workload management across teams.
    • Contribute to the development and implementation of best practices for cross-team workflows.
    • Participate in client meetings to represent the media activation perspective and ensure alignment.


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