Marketing Automation Strategist
hace 4 días
The Quantum Corporation is seeking a seasoned Marketing Automation Specialist to lead the design, execution, and reporting of marketing campaigns within the Marketo platform. As a key member of our team, you will be responsible for maintaining database health, implementing marketing automation best practices, and delivering reporting and analysis on program performance.
Key Responsibilities:
- Develop and execute comprehensive marketing strategies to drive demand generation and pipeline acceleration across North America, EMEA & APAC regions.
- Collaborate with internal stakeholders to build and deploy critical demand generation programs, including email, webinar, and live event programs, using Marketo's features such as program flow builds, email creation, landing page creation, form creation, list uploads, and data management.
- Maintain data hygiene to ensure accurate segmentation and targeting, adhering to GDPR, CCPA, CASL, and email laws like CAN-SPAM.
- Implement marketing automation best practices, ensure proper end-to-end testing of all programs, and increase database growth through continued optimization.
Requirements:
- Minimum 3-4 years' experience within the Marketo platform with proven technical proficiency.
- Marketo Certified Expert preferred.
- Proven ability to implement dynamic programs, including template coding, analysis, legislation, authentication, and sender reputation systems, deliverability, and general industry trends and metrics.
- Intermediate knowledge of HTML, CSS, and JavaScript for building responsive emails and landing pages.
We offer a competitive salary of $85,000 per year, plus a generous benefits package, including Major Medical, Dental, and Vision healthcare coverage, vacation time, and professional development opportunities.
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