Content Developer Associate

hace 4 semanas

Guadalajara, Jalisco, México Cobaltotalent A tiempo completo

About the Role

Cobaltotalent is seeking a highly skilled Content Developer Associate to join our team. As a key member of our content team, you will be responsible for creating high-quality digital content that engages, informs, and delights our target audience.

Key Responsibilities

  • Collaborate with the marketing and sales team to develop content calendars, campaigns, and go-to-market plans that align with the overall sales strategies and goals.
  • Implement basic on-page SEO practices to enhance the discoverability and ranking of the content in search engines.
  • Measure the performance of go-to-market campaigns.
  • Assist in researching and brainstorming ideas for various types of content, including visual assets, blog posts, articles, social media posts, and more.
  • Collaborate with senior leadership to produce high-quality thought-leadership content.
  • Assist in identifying content gaps and opportunities for content optimization and repurposing.
  • Create visual assets, such as photographs and videos, following the content plans and direction provided by the marketing team.
  • Work on post-production and the approval process by the marketing team.
  • Capture video and photos during events, special holiday celebrations, and day-to-day activities that can be appealing for the visual content of Cobaltotalent.
  • Write and edit compelling, well-structured, and grammatically sound content that aligns with our brand voice and resonates with our target audience.
  • Collaborate closely with the marketing and sales team to ensure the content aligns with the overall campaign strategy and effectively drives engagement and conversions.
  • Optimize content for readability, engagement, and user experience.
  • Iterate go-to-market campaigns based on performance and learnings.

Requirements

  • 2-years of experience in a Content Development role.
  • Proficiency in Content Management Systems (CMS): Experience with platforms like WordPress, Drupal, or Contentful.
  • Strong Writing and Editing Skills: Expertise in tools such as Google Docs, Microsoft Word, Grammarly, and Hemingway Editor for creating and refining content.
  • SEO Knowledge: Familiarity with SEO tools like SEMrush, Ahrefs, Moz Pro, and Yoast SEO for optimizing content for search engines.
  • Graphic Design and Multimedia Proficiency: Ability to use tools such as Photoshop, Illustrator, and Canva.
  • Collaboration and Project Management: Experience using tools like Trello, Asana, Slack, and Notion for teamwork and project tracking.
  • Analytics and Performance Tracking: Familiarity with tools like Google Analytics, Hotjar, or Crazy Egg to track and measure content performance.
  • Social Media Management: Familiarity with social media tools like Hootsuite, Buffer, or Sprout Social for scheduling and managing posts.
  • Content Planning and Organization: Skilled in organizing content calendars with tools like CoSchedule, Airtable, or Evernote.
  • Research and Content Idea Generation: Experience using tools like BuzzSumo, Feedly, or AnswerThePublic for content research and ideation.
  • Website Development: Experience using page builders like Wix or Divi (WordPress) for layout design and content customization.
  • Understanding of responsive design principles and user experience (UX) optimization.
  • English and Spanish Speaker: You are proficient in both languages.

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