Data Analyst Expert
hace 2 semanas
We are seeking an exceptional Data Analyst to join our team at Match Consulting. This role will report into the Head, based in the US.
Key Responsibilities:
- Collect, analyze, and present data related to marketing campaign performance, customer behavior, and market trends.
- Acquire relevant data from various sources, such as advertising campaigns, social media, and analytical platforms.
- Ensure the accuracy and consistency of collected data to inform strategic decisions.
- Transform raw data into understandable formats to assess the performance of marketing strategies and make it presentable for clients.
- Identify market opportunities and client opportunities for upselling and cross-selling and present them to internal stakeholders.
- Prepare data for analysis, removing inconsistencies and ensuring data integrity.
- Conduct statistical analyses to assess the performance of marketing campaigns.
- Identify patterns in customer behavior and propose strategic adjustments.
- Create visually appealing reports that effectively communicate campaign performance and identified opportunities.
- Utilize tools such as Tableau, Power BI, or marketing analytics platforms.
- Collaborate closely with marketing teams to understand goals, identify key performance indicators (KPIs), and provide insights that enhance strategies.
Requirements:
- 3-5 years of experience.
- Bachelor's degree in Marketing, Statistics, Computer Science, or a related field.
- Practical experience with data analysis tools and marketing platforms.
- Knowledge of key marketing metrics and performance analysis.
- Strong communication skills and the ability to translate analytical findings into actionable recommendations.
- Results-oriented with the ability to thrive in dynamic environments.
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