Consumer Insights Data Intelligence Manager
hace 2 semanas
We are a dynamic and innovative company that is committed to refreshing the world and making a difference. We are seeking a talented individual to join our team as a Director, Digital Measurement Models and Analytics Frameworks.
In this role, you will have the opportunity to work with a cross-functional community of data, research, analytics, and human insights experts to develop a transformation and technology-driven agenda for our connected consumer and shopper marketing data.
The successful candidate will have a strong background in consumer and shopper research techniques, technology-enabled tracking methodologies, and the complete data ecosystem lifecycle. They will also have the ability to connect multiple, disaggregated data sets and insights across consumption and purchase into a cohesive measurement system.
About the Team:
- Work with a cross-functional community of data, research, analytics, and human insights experts to develop a transformation and technology-driven agenda for our connected consumer and shopper marketing data.
- Develop advanced analytics and models, driving powerful insights by connecting data sources into a unique purchase-to-consumption pathway.
- Lead a team of technology research and protocol experts in designing and implementing digitally enabled, competitively advantaged measurement systems.
What You'll Do:
- Collaborate with a cross-functional community of data, research, analytics, and human insights experts to develop a transformation and technology-driven agenda for our connected consumer and shopper marketing data.
- A Digital, Technology and Modelling Leader and steward cross-network teams on large-scale, digital, and technology-driven approaches to consumer and shopper modelling analytics for our globally scaled tracking programs.
- Build capability and drive awareness and training to enhance data fluency and user satisfaction of integrated and comparable measurement protocols and systems.
- Integrate AI and ML into traditional research to automate processes and enhance capacity for learning and foresight, in collaboration with the Global Human Insights Community.
- Identify, establish and manage partnerships with leading digital research agencies and data providers, fostering innovative, technology-driven approaches to consumer and shopper insights.
- Collaborate with the Global Marketing & C&CL Consumption & Purchase Protocols Intelligence Services team to design, curate, and test industry-leading, technology-enabled consumption and purchase protocols.
- Promote transparent discussions to continuously improve efficiency and effectiveness of marketing data across categories, brands, and commercial functions.
- Inspire, develop and lead a team of functional experts, fostering a culture of continuous improvement, accountability, and adaptability to rapid change.
- Develop, validate, and support the implementation of advanced statistical, econometric, and machine learning models for the Consumption and Purchase analytics teams. Ensure the accuracy, reliability, and scalability of models through rigorous testing.
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