Consumer Insights Data Intelligence Manager

hace 2 semanas


Ciudad de México, Ciudad de México The Coca-Cola Company A tiempo completo

We are a dynamic and innovative company that is committed to refreshing the world and making a difference. We are seeking a talented individual to join our team as a Director, Digital Measurement Models and Analytics Frameworks.

In this role, you will have the opportunity to work with a cross-functional community of data, research, analytics, and human insights experts to develop a transformation and technology-driven agenda for our connected consumer and shopper marketing data.

The successful candidate will have a strong background in consumer and shopper research techniques, technology-enabled tracking methodologies, and the complete data ecosystem lifecycle. They will also have the ability to connect multiple, disaggregated data sets and insights across consumption and purchase into a cohesive measurement system.

About the Team:

  • Work with a cross-functional community of data, research, analytics, and human insights experts to develop a transformation and technology-driven agenda for our connected consumer and shopper marketing data.
  • Develop advanced analytics and models, driving powerful insights by connecting data sources into a unique purchase-to-consumption pathway.
  • Lead a team of technology research and protocol experts in designing and implementing digitally enabled, competitively advantaged measurement systems.

What You'll Do:

  • Collaborate with a cross-functional community of data, research, analytics, and human insights experts to develop a transformation and technology-driven agenda for our connected consumer and shopper marketing data.
  • A Digital, Technology and Modelling Leader and steward cross-network teams on large-scale, digital, and technology-driven approaches to consumer and shopper modelling analytics for our globally scaled tracking programs.
  • Build capability and drive awareness and training to enhance data fluency and user satisfaction of integrated and comparable measurement protocols and systems.
  • Integrate AI and ML into traditional research to automate processes and enhance capacity for learning and foresight, in collaboration with the Global Human Insights Community.
  • Identify, establish and manage partnerships with leading digital research agencies and data providers, fostering innovative, technology-driven approaches to consumer and shopper insights.
  • Collaborate with the Global Marketing & C&CL Consumption & Purchase Protocols Intelligence Services team to design, curate, and test industry-leading, technology-enabled consumption and purchase protocols.
  • Promote transparent discussions to continuously improve efficiency and effectiveness of marketing data across categories, brands, and commercial functions.
  • Inspire, develop and lead a team of functional experts, fostering a culture of continuous improvement, accountability, and adaptability to rapid change.
  • Develop, validate, and support the implementation of advanced statistical, econometric, and machine learning models for the Consumption and Purchase analytics teams. Ensure the accuracy, reliability, and scalability of models through rigorous testing.


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