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Lifecycle Marketing Lead

hace 1 semana

Ciudad de México, Ciudad de México DiDi Global A tiempo completo

Overview of the Job

DiDi Global is seeking a talented Lifecycle Marketing Lead to join our marketing team. In this role, you will be responsible for driving customer engagement, retention, and growth through data-driven credit card lifecycle marketing campaigns.

About the Job Description

We are looking for a skilled professional who can develop and implement effective marketing strategies that meet the evolving needs of our customers. The ideal candidate will have a strong background in CRM marketing, marketing, lifecycle management, and customer engagement strategies.

Key Responsibilities

  • Executing and optimizing CRM campaigns across email, push, SMS, and in-app notifications.
  • Developing and implementing A/B and multivariate tests to improve engagement, conversion, and retention.
  • Mapping customer journeys and automating lifecycle marketing efforts to drive key user actions.
  • Leveraging segmentation and personalization to create targeted, data-driven marketing strategies.

About Our Ideal Candidate

  • A strong background in CRM marketing, marketing, lifecycle management, and customer engagement strategies.
  • Hands-on experience with marketing automation platforms and campaign execution.
  • A data-driven mindset with experience in A/B testing, segmentation, and analytics.
  • Excellent cross-functional collaboration skills to work with product, marketing, and branding teams.