Senior Creative Intelligence Specialist

hace 3 semanas


Ciudad de México, Ciudad de México Scopely A tiempo completo

About the Role

We are seeking a Senior Creative Intelligence Specialist to join our User Acquisition team in Mexico City on a hybrid basis. As a key member of our team, you will contribute to a player-centric product strategy that drives healthy and sustainable active player growth.

Key Responsibilities

  • Own the creative testing process on games like Marvel Strike Force, Star Trek Fleet Command, and others, setting up multiple tests on a weekly basis, tracking performance, and reporting on final results.
  • Manage the organization of our creative testing queue and vocalize any gaps in testing activity due to lack of assets.
  • Develop strategy for both optimizing creative testing spend and length.
  • Collaborate with the Creative Strategy Manager and UA Creative Team in brainstorming, using a results-based approach to aid in ideation.
  • Assist in long-form creative analysis, providing support to Creative Strategy Manager in monthly, quarterly, and yearly UA creative reviews.
  • Work closely with data tech team to recommend improvements to proprietary creative testing platform.
  • Identify any emerging trends and investigate anomalies in testing.
  • Analyze live environment data to ensure testing environment accurately reflects audience targeting.
  • Assist in competitive creative research and analysis.

Requirements

  • 2-3 years' experience in performance marketing.
  • Knowledge of mobile gaming KPIs.
  • Fluent in discussing creative elements, from stylistic choices to formatting decisions, to both core and broad audiences.
  • Desire to own a workflow and optimize experimental process to the best of their abilities.
  • Strong analytical and organizational skills.
  • Immense appetite for learning and a passion for mobile entertainment/gaming.
  • Bachelor's degree from an accredited university.
  • Fluency in English.

About Scopely

Scopely is a global team of game lovers who are developing, publishing, and innovating the mobile games industry, connecting millions of people around the world daily.



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