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Audience Insights Analyst
hace 2 meses
Company Overview
Unicorn Consulting Group is a prominent recruitment agency specializing in marketing and technology professionals, serving a diverse range of clients in the entertainment sector.
This role is ideal for individuals with a strong background in analyzing and interpreting insights related to paid media advertising campaigns. The position operates in a hybrid model, primarily remote, while collaborating with a dynamic team.
Key ResponsibilitiesAs an Audience Insights Analyst, you will leverage media audience research tools to gain a comprehensive understanding of consumption patterns and trends for our global clientele.
- Utilize data from media planning and reporting platforms to support campaign development and management.
- Compile and analyze data from multiple sources to conduct competitor assessments.
- Provide actionable insights regarding clients' business performance, metrics, and competitive positioning.
- A minimum of 3 years of relevant experience in a data-driven paid media strategy role, ideally within an advertising agency.
- Proficiency with analytical tools such as Global Web Index (GWI), SimilarWeb, Quid, Newzoo, Warc, eMarketer, and Pathmatics for audience and competitive intelligence.
- Capability to transform data into insightful perspectives for colleagues and clients.
- Advanced skills in Excel and other analytical software.
- Fluent in both English and Spanish, with strong written and verbal communication abilities.
- Demonstrated problem-solving skills and creative thinking in a professional environment.
Unicorn Consulting Group offers a robust benefits package that includes paid medical and life insurance, an annual bonus, a work-from-home stipend, aguinaldo, grocery stipend, and more. The salary range for this position is MX$25k-40k, commensurate with experience.
We look forward to reviewing your application.
